Mike Scirica

Experience

• 

  Underwriters Laboratories

  Jul 1986 - Aug 1988

  Associate Project Engineeer
• 

  AD/American Dynamics

  Sept 1988 - Jan 1996

  Reporting directly to the director of worldwide sales, I managed the sales representative force of thirteen principal firms comprised of approximately thirty sales offices in North America. I worked with sales representatives to establish new dealers and distributors, monitored and modified discount levels within the territories to ensure fairness among dealers while remaining competitive with rival companies, tactical price changes for competitive bids, provided formal communication to the representatives, dealers and integrators and developed and implemented monthly sales reports for each region. Show less I joined the Applications Engineering team and worked in various roles progressing to manager of the team which had grown to ten individuals providing the pre-sale (applications engineering) and post-sale technical support of the entire product AD/American Dynamics product line. I developed in-house training program and associated collateral material, obtained, tracked and documented competitive price and performance strengths and weaknesses, coordinated personnel for, and participated in, technical field sales calls and tradeshows. I also managed product training and reviewed formal responses to performance specifications and equipment proposals for bid responses. Show less Initial position in the security industry involved agency compliance for the American Dynamics video security and surveillance products. I leveraged my experience at UL to quickly expand UL Listings of all new video products and helped with the redesign and Listing of strategic legacy systems. As a member of the Quality Assurance department we were responsible for overall product quality and helping ensure a positive customer experience. I was promoted to supervise the product test department and continued my efforts to understand and improve product elements that impacted the customer and eventual end-user. Show less

  • Manager, Sales & Applications Engineering

    Jan 1995 - Jan 1996

  • Applications Engineering

    Jan 1991 - Jan 1995

  • Quality Assurance Engineer, Test Department Supervisor

    Sept 1988 - Jan 1991
• 

  Sensormatic

  Jan 1996 - Dec 1999

  As a senior product marketing manager, I had global responsibilities for all CCTV and video products. I prioritized new product opportunities and associated return on investments, developed new product strategies and recommended product plans, analyzed market and evaluated competitive offerings to derive market share, lead cross-functional teams to maximize product performance across all video product lines and coordinated new product launches, including the development of training materials, product bulletins, specification sheets, sales brochures and other required sales tools. Show less As a product marketing manager I managed the development of new product offerings, including strategic determination of pricing and forecasts for the commercial/industrial North American market. I prioritized new product opportunities and associated return on investments, developed new product strategies and recommended product plans, analyzed market and evaluated competitive offerings to derive market share and coordinated new product launches, including the development of training materials, product bulletins, specification sheets, sales brochures and other required sales tools for the commercial/industrial North American market. Show less

  • Senior Sales Manager, Digital

    Jul 1999 - Dec 1999

  • Senior Product Marketing Manager

    Jan 1998 - Jun 1999

  • Product Marketing Manager

    Jan 1996 - Jan 1998
• 

  Honeywell Video Systems/ADEMCO Video

  Jan 2000 - Jun 2005

  Director, Product Management

  I joined ADEMCO Group, a Pittway Company, for the strategic debut of ADEMCO Video which formalized the video security and surveillance business within ADEMCO. I provided strategic product direction for the video business and I was a very active participant in multiple acquisitions and integrations; including Ultrak, Silent Witness and VideoBloX (from Betatech).I drove the product consolidation strategy for the best of ADEMCO Video, Betatech, Silent Witness, TVS, Ultrak and VCL product offerings into single Honeywell Video Systems product line and developed robust product roadmaps for each product line within the new offering. Responsibilities included developing and managing annual operating plans; including revenue, margins and budgets. Show less

• 

  Honeywell Video Systems

  Jul 2005 - Dec 2008

  Director, Marketing

  In this expanded role I directed the overall Marketing Department including Product Management and Channel Marketing, with Annual Operating Plan (AOP) responsibilities. As a member of the senior management team for Honeywell Video Systems I was responsible for driving and managing the HVS Strategic Plan (STRAP). We formalized the New Product Introduction (NPI) process and developed a robust product launch process to ensure timely and competitive product releases. I was a main contributor to development of channel tools and media including website, product collateral and trade-show messaging. Show less

• 

  Honeywell

  Dec 2008 - Mar 2013

  Program Management

  Cross-functional role managing OEM/ODM program for Honeywell Security Products, mainly video. Identified, researched and engaged with potential OEM and ODM Suppliers from Taiwan, Korea and mainland China.Responsibilities included defining OEM/ODM process and project workflow by leveraging Project Approval Committee (PAC) process, configuration control and change management. Worked with Product Management and Engineering to prepare market requirements and product specification requirements for specific OEM and ODM products; Engineering and Quality Assurance to develop new standards for OEM and ODM products; Sourcing and Quality Assurance to screen and vet Suppliers; and Legal and Sourcing to standardize and implement supply agreements. Show less

• 

  WavestoreUSA

  Mar 2013 - Feb 2015

  Wavestore, headquartered in London, U.K., is an innovator in the development of open platform IP video and audio solutions for security applications. Its robust and intelligent video management platforms set the standard for quality, service and performance. Customers across the globe benefit from its best-in-class value which enhances safety, increase security, optimize operations, and reduce upfront and long-term costs.WavestoreUSA provides world-class marketing, sales, operations and technical support for the North American market. WavestoreUSA solutions including the Wavestore V5 VMS and our new lineup of WavestoreUSA Network and Hybrid Video Recorders are available through its dedicated network of channel partners. WavestoreUSA systems deliver powerful capabilities in an easy-to-manage, scalable and reliable platforms. Show less

  • President

    Feb 2014 - Feb 2015

  • Vice President, Marketing & Sales

    Mar 2013 - Feb 2014
• 

  Johnson Controls Inc.

  Apr 2015 - now

  Manager -National Technical Sales, American Dynamics & illustra security products

  I am a National Technical Sales Manager with Johnson Controls Inc. Global Products, supporting Tyco victor VMS, VideoEdge recorders and illustra cameras. victor is an industry leading Video Management System (server/client architecture) and VideoEdge are intelligent video recorders. VideoEdge is available as a software only solution (for install on COTS hardware) or as a turnkey solution where the software is pre-installed on hardware that is optimized for mission critical, 24x7 video surveillance and security. Our end-to-end solution is stable, reliable and very secure. Show less