Maria Suarez

Experience

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  McDonald's

  Oct 2012 - Jan 2014

  Crew Trainer

  • Received multiple award and recognition for highest suggestive selling.• Collaborated with advertising and promotion managers to promote product and services. • Trained new employees for all station assignments.

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  Kohl's

  Nov 2013 - Jul 2014

  Sales Associate

  • Identified by leadership for opening the most credit cards out of entire staff on a monthly basis. • Gave excellent customer service and received recognition for reported satisfaction from customers.

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  Fifth Third Bank

  Jul 2014 - Oct 2014

  Customer Service Representative

  • Processed fund transfers, automatic fund transfers, stop payments and other common business transactions.• Cross-sold bank products and services; met monthly individual and branch sales goals.• Provided high level of customer-focused transactions in a high volume, fast paced environment, using PC, internet and other technologies.

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  Ford Motor Company

  Oct 2014 - Jan 2015

  Marketing and Public Relations/St. Vincent de Paul (Ford Blue Oval Internship Program)

  • Assisted marketing manager with all aspects of St. Vincent de Paul public relations, marketing and special events such as annual St. Vincent de Paul Telethon on WXYZ Channel 7 which increased the profit margin by 14%. • Wrote and posted content for website; assisted in writing media releases and brochures and other collateral. • Visual coordinator of radio/TV media buys, taping of TV/radio commercials and radio/TV interviews.• Conducted Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis and identified prospective donors/corporations and creative funding opportunities for the sponsorship of the telethon. Show less

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  2313 Inc.

  Apr 2015 - Jul 2015

  Marketing and Sales Intern

  • Delivered scripted sales pitch to clients, assisted clients with AT&T accounts and handled customer inquiries.• Interacted with business owners face-to-face to create and consult on best practices for business success such as providing the best plan in the market, help enhance the experience of the clients and to increase the overall sales.

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  XPO Logistics, Inc.

  Sept 2015 - Dec 2015

  Marketing Intern

  • Worked on company transition from Con-way to XPO; rolled out a new company brand and involved in developing processes in early stages of new cultural shift. • Oversaw and managed the corporate website, including updating logo design for display on corporate website. • Conducted benchmarking research on marketing topics including website design, customer experience, social media, new market opportunities, digital strategies and our services versus the competitor. • Defined business/investment opportunities by which XPO was able to expand its business with new partners. Show less

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  Blue Cross Blue Shield of Michigan

  May 2016 - May 2017

  • Compiled and analyzed statistical data on consumers, competitors and market place to formulate information into actionable items, reports and presentations.• Evaluated program methodology and key data to ensure that data on the releases were accurate and geared towards the right target market to improve the customer communication process.• Provided competitive analysis on market offerings, market trends, business models, sales and methods of operations to increase efficiency and enhance overall strategies. Show less

  • Project Manager & Customer Experience Analyst

    Aug 2016 - May 2017

  • Corporate Marketing & Marketing Strategy Intern

    May 2016 - Aug 2016
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  Blue Cross Blue Shield of Michigan

  Nov 2017 - Jun 2018

  Marketing Analyst

  • Developed and successfully launched the Blue Cross Virtual Open Enrollment marketing strategy; identified operational risks and member experience and helped mitigate them by utilizing go-to-market approach.o Managed up to 20 retail partnerships by coordinating contractual agreements between retail, procurement and legal and collaborated with Auto and Key Large accounts, such as Ford, GM, Lear, Ilitch and AAA , for the Open Enrollment period for 2020 to provide additional value to their employees.o Virtual Open Enrollment was shared amongst senior executives throughout BCBSM and was noted as do different, do better, given current COVID environment. • Manage and oversee the Communications Council consisting of internal sales and business partners across enterprise to ensure member communications that deploy up to ~ 450,000 members.• Develop monthly presentations and newsletters to ensure sales and business partners are informed of current marketing communications. • Supported the 2018 Corporate Registration initiative by acquiring legal sign-off, coordinating with the sales teams on promotional materials and determining/managing the budget for promotional spend. • Identified and implemented process improvements to the Communication Council which reduced the margin of error from 15% to 5% in 2018 for all member communications. Show less

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  General Motors

  Jul 2018 - now

  •Execute critical unit driving email marketing campaigns meeting time sensitive deadlines, in market dates and shareholder value•Leverage insights about consumer behaviors, attitudes, and needs. Creates segmentation that enables the organization to understand critical consumer differences in order to identify and better meet the needs of those customers that are and will be most valuable to the enterprise.•Responsible for flawlessly executing multi-channel marketing campaigns for Bank of America that support numerous enterprise-wide products as well as think strategically in a highly regulated, political, and visible channel. Email campaigns sent to more than 20MM customers•Follow reporting processes to review the performance of campaigns and analyze how they compare to channel goals and identify opportunities for improvements and optimization with on-going and new campaigns and work collaboratively on new solutions•Influence business partners in order to position campaigns so they align with the Email Channel teams strategy and best practices•Partner with Production, Production Support, Program Managers, Lines of Business, Compliance/Privacy/Risk/Legal, Technology, Enterprise Optimization, Campaign Operations, Analytics and reporting team members as well as Leadership Team•Lead special projects that will enhance channel capabilities and sales opportunities (e.g. testing, mobile optimization, speed to market, capacity, reporting, procedural, documentation, etc.)•Work closely with the creative agency and email vendor to align campaigns and projects and to ensure best practices are followed Show less

  • Marketing Manager

    Nov 2018 - now

  • Social Media Advisor

    Jul 2018 - Nov 2018