Mariale Landecho

Experience

• 

  Curly Corner Panamá

  Jul 2020 - Dec 2023

  Founder

  Founded an e-Commerce of products and accessories for wavy, curly, and afro hair.- Planned, designed, and edited social media content, utilising storytelling as a primary strategy to connect and engage with the target audience.- Developed effective sales strategies through strategic partnerships and paid advertising campaigns, resulting in a 63% revenue increase in the last year of operation.- Created a pipeline to engage, acquire, and maintain long-term client relationships. This included a digital marketing strategy, conducting online and in-person consultations, and designing follow-up and customer satisfaction tactics.- Led a team of 4 and managed partnerships, enhancing my communication skills in team meetings and beyond. Show less

• 

  Sitel Group

  Feb 2021 - Oct 2021

  Customer Services Specialist

  Awarded Top Performer for excellence across all performance metrics.- Managed client reservations and requests, providing exceptional service across four Hard Rock properties.- Identified upsell opportunities, increasing guest satisfaction and boosting revenue through cross-selling.

• 

  Cheap Rent a Car

  May 2022 - Aug 2023

  Social Media Manager

  - Generated and designed shareable, user-friendly content, which increased reach on social media pages (Instagram and Facebook) by 121% by December 2022. - Designed and supervised paid media campaigns on social media platforms, helping exceed expected revenue post-pandemic by 20%.- Assisted in the design and development of the previous website, with a focus on optimizing functionality and enhancing user experience.

• 

  Trinity College Dublin Global

  May 2024 - Jul 2024

  Digital Marketing Intern

  - Created, edited, and curated content, including copywriting, for their various social media platforms. - Assisted in the research and development of the overall content strategy.- Authored blog posts for the Trinity Experience webpage, highlighting the student experience and life in Dublin to engage and inform prospective and current students.

• 

  Pulseway

  Oct 2024 - now

  Social Media Specialist