Tate Baltzly

Experience

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  L Brands

  Oct 2008 - Dec 2013

  IT Specialist - Stores Video Traffic Support

  Focused technician providing store support, analytics, and troubleshooting. I was awarded a personal achievement recognition for repairing critical video systems components which saved the company more than $2,000,000.● Manage camera inventory• Configure camera equipment● Track customer interaction using a CRM● Calibrate camera equipment● Troubleshoot all issues● Support all Bath & Body Works stores worldwide ● Travel to stores when neededEssential Skills:• B2B relationship diplomacy• Detective-like problem-solving• Tact and discretion within large organizations Show less

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  Electronic Classroom of Tomorrow

  Dec 2013 - Oct 2017

  ● Led a team of 4 marketing professionals achieving enrollment objectives totaling 16k in the final year.● Created and produced exciting ads for TV via exciting and enlightening storytelling.● Spearheaded a virtual field trip program where remote students could get a brick-and-mortar school experience from their home computer.● Led the creation and development of engaging content for the web and innovative creative solutions to achieve exceptional performance. In this position I design, write and debug html pages for use as online textbook materials for our students. I am responsible for not only the html and css code but also the javascript code that provides our student with "self assessments"- among other dynamic learning modules- embedded into the pages. I also write, debug and maintain stand alone javascript applications that help our teachers with day to day operations.

  • Marketing Director

    Dec 2013 - Oct 2017

  • Web Developer

    Dec 2013 - Oct 2017
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  Freelance (Self employed)

  Oct 2015 - Oct 2021

  Freelancer

  ● Conducted in-depth market research and competitor analysis to inform tailored marketing plans for startups and small businesses.● Optimized paid advertising campaigns, achieving a 35% reduction in cost-per-click (CPC)● Increased lead generation by 33% through digital campaigns.● Boosted booked appointments by 20% by optimizing landing pages and call center processes.

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  Vision Mill Studio

  Aug 2021 - Aug 2023

  Founder

  I founded a scenic company that build sets from Hollywood flats and varies props for television and motion picture.● Developed the overall business strategy within the film and entertainment industry.● Led the creative direction of set designs, collaborating with directors, producers, and art directors to bring scripts to life.● Oversaw the planning and execution of set construction projects, managing budgets, timelines, and resources effectively.● Ensured seamless coordination between various departments, including art, carpentry, and construction.● Cultivated strong relationships with film studios, production companies, and directors, addressing their unique set design needs. Show less

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  Apex Plumbing Pros

  Nov 2022 - now

  Marketing Director

  ● Led a team of 7 marketing professionals achieving sales objectives totaling $30 million annually.● Created and produced memorable ads for radio and TV via comedic narrative storytelling.● Developed social media marketing campaigns achieving an 11x ROAS.● Developed event marketing programs and creative displays generating leads that drove ROI over 3x.● Created OTT and CTV campaigns that successfully reached new markets.● Innovated brand style bringing the brand's mascot into the foreground, instilling customer trust and recognition.● Produced high-converting print media that drove sales across all business units.● Developed a corporate sponsorship with the Columbus Blue Jackets. Show less

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  Bright

  Aug 2023 - Jul 2024

  Co-Founder

  Bright is a company of extremely knowledgeable LED wall and innovation professionals who rent, sell, and repair large LED wall for video display. I serve as the company's business developer, strategist, chief of staff, and logistics manager.● Developed the overall business strategy, including market analysis, target audience identification, and competitive positioning.● Created a clear vision for the company's growth and expansion in the LED wall industry.● Established and managed partnerships with distributors, integrators, and resellers to expand market reach.● Managed the company's financial health, including budgeting, fundraising, forecasting, and financial reporting. Show less

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  Color World Painting Columbus

  Jan 2024 - Jul 2024

  Marketing Consultant