Alexa Derbyshire

Experience

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  BICC Andover Controls Europe

  Feb 1990 - Mar 1991

  Departmental Secretary

  • Efficient office support to field based sales team.• Typing confidential tenders and contracts.• Recreating complex circuit diagrams on a Mac• Creating display work to compliment tenders• Minute taking• Shorthand

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  Agrisearch UK Ltd

  Mar 1991 - Dec 1993

  Personal Assistant to Director

  • Typing reports.• Managing Director’s diary.• Set up all Personnel and Training files.• Ran induction courses for new staff.• Recruited students for summer work.

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  BRITISH SHOE CORPORATION LIMITED

  Jan 1994 - Nov 1997

  Assistant Human Resources Officer

  • Interviewing internal and external candidates for posts in lower salary grades for roles from Post Room to Assistant Merchandisers• Applied for an accepted (with highest entrance marks) onto the Sears Professional Management Programme (graduate scheme).• Latterly involved in the selection, testing and interview process for recruiting other graduate applicants.• Attended local schools for careers evenings to promote employment opportunities within Sears and British Shoe to both children and parents.• Day-to-day administration of the Human Resources Office.• Organising interviews• Booking venues• Producing selection documentation• Compiling applicant information Show less

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  Hill-Rom

  Mar 1998 - Mar 2003

  Marketing Services Coordinator

  Leading a support team in meeting the promotional requirements of the Sales Team. Following a re-brand maintaining brand identity on all publications, journals, advertising, company website and in-house. Involvement in the regular planning and execution of direct mail campaigns, including compilation of promotional pricing strategy, planning and layout of flyers, calculation of required quantities, organising printing and distribution via first class mail. Establishing and building relationships with suppliers including regular discussions with printers on the production of Technical Manuals, direct mail and promotional literature. Organising and running corporate seminar days including locating suitable hotels, booking speakers, arranging travel and accommodation, preparing delegate packs, welcoming guests, analysing feedback responses and forwarding speaker notes. Booking exhibition space, shell schemes, ordering products, forwarding editorial, liaison with exhibition organiser and stand builder. Development of corporate incentives from design and production to distribution. Organising, promoting and running Customer Training Courses. Producing posters in-house advertising product demonstrations, training events and seminars. Monitoring literature stocks, researching printing costs and reordering where necessary. Tracking budget and maintaining up-to-date records of expenditure. Leading a support team in meeting promotional requirements of the Sales Team. Show less

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  Win Marketing

  Apr 2003 - Jun 2007

  Account Manager

  I held the role of Account Manager or Senior Account Manager depending on the size of the account. My priorities were to manage the relationship with the client and delivery of agreed objectives, on time and on budget. Developing and implementing integrated marketing plans for retained clients. Conducting marketing audits including research, analysis, conclusions and recommendations for ongoing activities. Further to client approval implementing actions in line with audit findings. Management and conducting tele-marketing research, compiling data and reporting back with suggested next steps. Copywriting and submitting articles to trade and local press relevant to the client's industry and geographical location. Building ongoing relationships with journalists, journal editors and other industry influencers. Scoping possible positive PR stories and opportunities for clients. Event management from product launches to corporate hospitality; sourcing venues, speakers and entertainment to drafting event programmes and analysing visitor feedback post event. Booking attendance at trade exhibitions, planning and organising stand design and construction, sourcing fixtures, fittings, gifts and briefing personnel manning the stand. Attending exhibitions to meet influencers and journalists to build and maintain working relationships and look for possible additional PR opportunities. Copywriting and project management for the concept, design and production of web sites and newsletters. Show less

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  Humphrey Perkins High School

  Jul 2007 - Oct 2011

  Marketing Profile Team Leader

  Drafting a marketing plan and on-going review to ensure it continued to meet the requirements of the school's business plan. Design and production of new look, streamlined prospectuses and literature. Management of communication with all stakeholders from pupils, parents and staff to governors and the local and wider community. Regular press releases, liaison with print and broadcast media to maximise coverage for the school. Formalisation and standardisation of all corporate communications. Updating website, production of hard copy and digital newsletters. Targeted advertising, organising, management and front of house duties for internal and external conferences and training events. Supporting Open Day and Induction Days/Evenings by planning, promoting, and assisting with hosting including front of house duties. I managed the Internal Reprographics department in the production of teaching and non-teaching resources. I also managed a team of five Administrators; and was a Mentor to a group of pupils each year, this was undertaken in Form Time each morning and included meeting parents on Parents’ Evening and was one of the most challenging and yet rewarding parts of the role. Show less

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  OLCS Our Lady's Convent School

  Nov 2011 - Feb 2017

  Marketing and Communications Officer

  This was a stand alone marketing role - a Marketing Manager in everything but job title. I was responsible for formulating the marketing communications for the school, strengthening links with stakeholders and feeder primary schools, organising events to maximise visitors, enquiries and drive up numbers on role. Content generation across all media; copy for newsletters, prospectus, brochures, letters from the Head, e-news, case studies, press releases and tweets. Event organisation and delivery (Open Days and Evenings, Celebration Assemblies, Outreach). I delivered a new website and managed ongoing updates using WordPress. I was frequently involved, for my input from a Marketing perspective, in the Senior Leadership Team meetings. I made significant improvements in how the school presented itself to its stakeholders at Open events, making them much more professional in their presentation by looking through the eyes of the client, understanding and meeting their needs. Show less

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  Loughborough Schools Foundation

  Feb 2017 - now

  • Brand guardian for the Foundation, annual review/update of guidelines, distribution across the Foundation. • Oversee production of branding from buildings, vehicles, office doors to sporting dugouts and everything in between.• Gatekeeper for literature requests, evaluate if request will support the Foundation’s objectives, implement production if appropriate.• Annual review of literature for refresh of copy and images.• Project management of multiple on-going projects often with tight deadlines.• Use of Hootsuite platform to post across the Schools’ and Foundation’s various social channels• Drafting news stories for websites and social media.• Booking advertising space from digital and print up to bus backs and 48 sheets.• Budget management, monitoring spend.• Constantly striving to achieve high quality end results within budget constraints.• Research schools within catchment area, likely hotspots with new builds to target.• Photography, taking in-house photos organising and managing photoshoots for website and publications. Managing pupil photo consents.• Support the Director of Marketing and Admissions in the delivery of business objectives.• Support the Registrar team in meeting their recruitment objectives with the supply of collateral, promotion of events and preparations in advance of Open events.• Welcome and encourage new team members to embed and quickly feel part of the team. Show less

  • Marketing and Communications Manager

    Apr 2024 - now

  • Campaign Manager

    Jul 2023 - Apr 2024

  • Marketing Officer

    Feb 2017 - Jul 2023