Nilima Nishant

Experience

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  UltraTech Cement

  Apr 2019 - May 2019

  HR Intern

  • Worked with the Talent Management team with primary focus on succession planning and helped formulate a management development plan to improve overall talent pool within the manufacturing unit• Actively engaged in the development of an AI based chatbot to resolve common employee concerns related to Human Resource policies across the organization

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  ByteDance

  Jun 2020 - Feb 2021

  Account Manager

  • Paired with and as a member of Global Business Solution-Revenue Partnership wherein consulted SMBs via TikTok Ads Platform to lift initial ad spend• Measurement/Data Analysis: oversee the measurement scheme (CPC, CPM, CPV, CPA, BLS, etc.), tracking and result delivery to analyze the effectiveness of advertising solution• Processed on data and insights to manage book of accounts for German SMB, Retail and QSR Vertical (eBay, Amazon, KFC, McDonalds, Subway) and presented results to the leadership team• Collaborated with sales and product team for product and client support Show less

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  ShareChat

  Oct 2021 - Feb 2023

  Key Account Manager

  • Responsible for executing and managing paid media campaigns• Good understanding of user journey with experience in running and optimising marketing campaigns for various verticals like FMCG, Handset & Telecom• Perform A/B testing and multivariate testing across ad copy, creatives and campaign targeting using different campaign optimisation strategies• Work with business leaders and stakeholders and provide expertise on how the campaign can be optimised to achieve business objectives• Skilled in preparing marketing campaigns reports and analysing performance on regular basis Show less

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  Sprinklr

  Mar 2023 - now

  Product Success Manager

  • Handled book of business of ARR $7.8 Mn, with ~90% retention, ranging from verticals like entertainment, FMCG, Watch Making, Hospitality, Logistics and Luxury Goods and did an upsell of 650k on leading brand of entertainment and media vertical• Implemented social media management workflow for social engagements using Sprinklr AI model which resulted in 68% reduction in first response time for the client• Decreased time to first value by implementing user Persona Based platform UI on client pain points that resulted in 30% increase in user adoption and engagement on the platform• Developed automated monitoring dashboards for clients resulting in 5 FTE reductions and doubling process efficiency• Trained new users about the platform features which resulted in ~10% overall increase in platform adoption Show less