Joshua Abbasse

Experience

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  Eagle Crest Marriott

  May 2014 - Sept 2020

  Marketing Consultant

  - Developed first Eagle Crest Golf Club Marketing Proposal for the 2016-2017 EMU Board of Reagents- In-charge of sponsorship acquisition including contract creation, terms of sponsorship and renewal terms- Development of event plans, proposals, promotions and re-design of the Eagle Crest Grille menu yearly- Initiated new organizational system for social media postings, e-blasting, and communication network- In-charge of maintaining a yearly marketing budget allocation

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  Heidi Kussurelis Agency Inc.

  Oct 2016 - Aug 2017

  Marketing Development Specialist

  - Detailed experience with marketing development: brand logo creation, annual marketing proposal development and execution, and expansion of current agency sales programs- Conducted agent workshops to drive sales and revenue growth- Customer retention program and campaign measurements development- In-charge of maintaining and allocating a yearly marketing budget- Developed and tracked agency-wide campaigns for consumer and commercial line sales

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  General Motors

  Aug 2017 - Mar 2019

  Digital District Manager - San Francisco Bay Area

  - Active member of Professional Development, Philanthropy and Culture Committees- Created copy for banners, hero slides and custom landing pages- Coordinated best practices for SEO and Pricing Displays on websites- Lead development of the primary DDM Role Training and reference guide- Created opportunity best practice sheets for dealer engagement- Assisted in analytics/metric reviews to develop stronger sales tactics and processes with clients- Hosted weekly meetings with territory of clients to execute digital marketing strategies Show less

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  NLB Corporation

  Jun 2019 - Feb 2020

  Marketing Administrator

  - Coordinate and provide support for all aspects of NLB Tradeshows; registration, hotel, travel, show services, shipping, promotional materials, and budget- Develop and maintain organizational procedure for: inventory, budget, promotional items, and invoicing- Assist with coordination and execution of internal and external marketing and company events

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  Wild Side Smoke Shop

  Sept 2020 - May 2021

  Store Manager

  - Responsible for inventory management, daily counts, budget, ordering and scheduling of staff.- Consistent ordering of low-stock, high volume and new product for store- Held weekly meetings to review store needs and disseminate key tasks from management- Implemented various cleaning and organizational procedures for staff to maintain and improve store standardsKey Accomplishments: Increased sales month over month by 35% and year over year sales by 58%

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  C-4 Analytics, LLC

  Jun 2021 - Sept 2024

  Account Manager of Onboarding

  - Responsible for being primary contact for book of business including program expansion- Work cross functionally with all teams across the company to grow collaboration and communication for client ease- Monitored and optimized on Google, Bing, Meta, Tik Tok, and other digital ads- Manage all aspects of marketing campaigns, from the initial campaign pitch, to campaign setup, execution, review and reporting.

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  Hubnet Communication Inc.

  Mar 2025 - now

  Marketing and Account Manager

  - Responsible for Managing Client Relations and Communication- Development of yearly Marketing Strategy, Data Tracking, Metric Benchmarks and Implementation for Clients- In-house consultancy for optimal Integration and Performance- Responsible for Brand Management and Client Retention- Development of Marketing Materials for Internal and External Communication Improvements