Experience

• 

  Phase 4 films

  Jun 2011 - Aug 2011

  Sales & marketing assistant
• 

  Sigma systems

  May 2012 - Aug 2012

  Sales & marketing coordinator
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  Blue ant media

  May 2013 - Aug 2015

  Media solutions & marketing assistant

  • Developed and maintained relationships with advertising agencies, updating on programming and ad opportunities while generating leads on new relationship possibilities. Delivered 50+ presentations as part of road-shows to launch the newest channel; collaborating with sales, advertising and technology teams. • Expanded and developed promotional work and advertising strategy, building presentations and creative for BAM brands. Analyzed market segments, discussed campaign themes and proposed age group targeting of consumer segments, surpassing our sales target by 30%• Responsible for budgeting of the annual Ad Roadshow, organized financial records and capitalized on cost effective methods and spending, reducing overall cost by 20%. • Organized and updated the BAM content library and implemented new software tracking system of active titles.• Directed communications internally through administrative experience covering front of house and answering any client inquiries. Created promotional packages and press releases for buyers and media. • Updated and created social media posts for Blue Ant channels through platforms such as Facebook, Twitter, Tumblr and Instagram – resulting in a 35% increase in follows, likes and shares. Show less

• 

  Showtime networks inc.

  May 2016 - Sept 2016

  Smithsonian earth and channel - digital media and partnerships assistant

  • Competitor analysis and tracking, based upon critical digital performance and traffic indicators. Weekly reports and research presentations internally to keep the digital marketing department aware of competitor trends and strategies, furthermore how to adapt and respond to them. • Spearheaded the Amazon Usage Project, analysis of consumer trends and patterns through numerous metrics to outline concrete statistics about video completion rates and minutes per stream. Developed reports on which titles performed best and where strategic ad and buy in placement could live.• Content marketing assistant; responsible for social media copy and strategy creation. Selection and cutting of content to pair with designed copy geared towards driving traffic through various social platforms, for both Smithsonian Channel and Smithsonian Earth. • Created UI maps of key partner platforms in order to outline which carousels our content lived in and pinpoint where strategic ad opportunities were across these platforms (Roku, Amazon Fire, Apple TV). Assisted in partner facing relationship management as well as partner social media copy calendars. Show less

• 

  Elemental

  Nov 2016 - now

  • Relationship management, providing turnkey solutions to client business objectives and needs. • Informed decision is the key to our success. Lead research and insights on key accounts to get to the best work for clients. • Spirits industry expertise in how to bring brands to life across North America, online and offline.• Manage and oversee client accounts team to heighten project productivity, ensuring work flow efficiencies and creative that's rooted in universal truth. • Client strategy, drive annual brand plans, campaigns and media planning for key accounts. • Lead financial health of client accounts. Show less

  • Senior Strategist

    Nov 2023 - now

  • Account Director

    Nov 2023 - now

  • Account Supervisor

    Nov 2019 - Dec 2023

  • Account Executive

    Nov 2017 - Dec 2023

  • Account Coordinator

    Nov 2016 - Dec 2023