Experience

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  Aspiga

  Feb 2018 - Aug 2018

  E-commerce and digital marketing assistant

  • Supported the merchandising of website (Magento/Shopify)• Created 25 weekly reports on KPIs (performance of social networks, site, SEO & SEM, etc.)• Managed social networks (photos, descriptions, posts, relations with influencers, etc.)• Supported the organization of the Spirit of Summer event and showroom sales

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  Parfums christian dior

  Sept 2018 - Feb 2019

  Training marketing assistant

  • Created of digital and print training materials for the launches of Joy, Capture Youth serums and Dior Forever.• Supported the organization of 7 evenings (5 locations, 130 people/event) for the launches of Joy, Capture Youth serums and Dior Forever.• Coordinated the training schedule with more than 400 points of sale and preparation of meetings (3/week)• Monitored the budget

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  Chanel

  Jul 2019 - Jul 2019

  Database management
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  Shiseido

  Jul 2020 - Dec 2020

  Global marketing & product development assistant

  • Supported the development of 26 products for the 2020 to 2022 marketing plans, including a new fragrance pillar (A Drop d'Issey) and reflection on new concepts (creation of moodboards, brainstorming, kick-off sessions, etc.)• Coordinated of technical teams (piloting and realization of execution documents, technical briefs, feasibility follow-ups, industrialization follow-ups); internal and external teams (creative briefs, realization of packshots, models...)• Led 3 development projects (coffrets and GWP)• Followed-up of 5 product development budgets (>1M€)• Analyzed brand and market performance figures on a monthly basis (NPD panels, study of new launches) and benchmarking (ad hoc quantitative and qualitative studies) Show less

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  Bonjour le bon

  Jan 2021 - Jul 2021

  E-commerce and marketing manager

  Developed and coordinated the overall marketing strategy:• Created and executed digital marketing initiative (Content creation and management experience: copywriting, editing, story development) across digital channels, including email, social media, search engines, and display advertising. • Tracked and analyzed brand performance metrics to identify trends for improving ad performance and content marketing success and overall web customer satisfaction (bounce rate, conversions, and visitor flow…)• Created and implemented the new brand identity, including storytelling, positioning, and all visual communication across all channels to strengthen brand recognition and market positioning.• Designed and deployed of the website's back-end and front-end in collaboration with web designers. • Conducted market research and competitor analysis to understand the competitive landscape and identify opportunities for brand differentiation (A/B testing, benchmarking)• Build and maintained a community of consumers who are fan of locally crafted products Show less

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  Hennessy

  Aug 2021 - now

  Develop and implement brand strategies that align with overall business goals and marketing objectives: • Define the global on/off trade strategic plan (2024 to 2026) of Core range and Limited Editions, • Develop and oversee the execution of integrated marketing programs to build brand awareness and drive sales growth: 360° activation plan (including products, visual identity assets & communication orchestration) and global roll-out • Build and maintain strong relationships with cross-functional teams, communicate effectively global messaging, calendar updates and product positioning to ensure a cohesive brand and product approach (regional subsidiaries, Global Travel Retail division, Artists, creative agencies, sales teams, digital, retail, supply chain, packaging development, purchasing, legal, finance teams)• Track and analyse brand performance metrics (including P&L) and report on the effectiveness of marketing programs, identify key learnings and deliver actionable recommendations• Build and manage unit budget (>4M€/year), including annual and quarterly planning, ensure accuracy in forecasting, correct utilization of funds and day-to-day management. • Stay up to date on industry trends and competitor activities, identifying opportunities to leverage in brand strategy. Show less • Supported the implementation of a new packaging project and its worldwide roll-out : transversal workgroups with designer, creative agencies, markets, industrial and supply teams • Supported the development and roll out of Limited Editions and cross-functional projects : Strategic plan definition, agency brief, 360° activation plan, launch, in coordination with subsidiaries and Privates Sales team, collaboration follow-up• Manage and maintain brand assets, including brand guidelines, logos, and marketing materials• Tracked and analyzed prestige range and market performance (KPIs: sell-in, market shares evolutions, market mix…) Show less

  • International Brand Manager - Super Premium & Prestige Brands

    Jan 2023 - now

  • Junior International Brand Manager - Prestige Brands

    Aug 2021 - Dec 2022