Experience

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  Bass pro shops

  Nov 2009 - Mar 2010

  Marketing coordinator

  • Conducted media buys and maintained budget for Bass Pro and Tracker Marine ROPs. • Designed Bass Pro tab and newspaper insert page layouts. • Proofed circular pages for content and design. • Compiled circulation reports and analyzed data for inconsistencies. • Updated and maintained a comprehensive filing system for advertisement library.

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  American national

  Mar 2010 - Apr 2014

  Communications specialist

  • Created relevant and engaging communication pieces for internal and external clients, often under tight deadlines. • Conducted research and wrote copy for numerous types of marketing collateral (i.e., press releases, print pieces, radio and television scripts, websites, letters, memos). • Secured sponsorships and oversaw promotion for multiple corporate charity events. • Accurately and efficiently edited communication pieces for all departments.

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  Missouri state university

  Apr 2014 - Apr 2015

  Assistant director of alumni activities

  • Planned and implemented alumni events all across the country to foster engagement and affinity. • Created and executed a comprehensive communications plan for the entire University Advancement department. • Wrote copy, edited copy and designed layouts for multiple communication pieces. • Provided timely and current University information to alumni through the production of a monthly e-newsletter. • Worked with the alumni relations team to plan and execute multiple events and reunions during Homecoming weekend. • Assisted in managing the Missouri State University Alumni Association Online Community. • Cultivated relationships with alumni and friends of the University by providing cordial and prompt responses to questions and inquiries. Show less

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  Central bank

  Apr 2015 - Oct 2015

  Marketing coordinator

  • Managed marketing budget and prepared expense reports for all marketing-related invoices. • Co-lead the rebranding of all marketing collateral in the wake of company's name change. • Wrote copy, edited copy and designed layouts for numerous types of communication pieces. • Curated content for all social media accounts (Twitter, Facebook, LinkedIn). • Assisted in planning special events for clients. • Updated and maintained client-facing corporate website and internal SharePoint site. • Fulfilled collateral requests. Show less

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  A3 artist merch

  Oct 2015 - Aug 2017

  Project manager

  • Oversaw the production of apparel and novelties for touring artists and events, from design to delivery. • Expertly sourced and recommended high-quality products based on a thorough assessment of each client’s individual budget, timeline, preferences and target demographic. • Prepared thorough and accurate quotes for current and prospective clients. • Assisted the creative director in providing art direction to the graphic design team. • Hand­‐selected decorators and manufacturers for each project based on price, location and turnaround times. • Generated thorough POs for all contracted services. • Devised, implemented and oversaw detailed production and shipment schedules. • Maintained open lines of communication with clients and vendors throughout the entire production process. • Promptly and correctly coded all vendor invoices to ensure prompt payment and accurate bookkeeping. • Created detailed and accurate invoices for all orders and promptly sent them to clients. • Managed multiple artist and event online storefronts (assigned SKUs; wrote product copy; uploaded all product information to Magento/Shopify; managed inventory levels). • Maintained comprehensive cost and budget tracking spreadsheets for each account.Accounts: Miranda Lambert, Darius Rucker, Dierks Bentley, Alan Jackson, Diamond Rio, George Strait, Frankie Ballard, Brantley Gilbert, Eli Young Band, Whiskey Jam, The Wolff Brothers, Jewel, Cam, Chris Lane, CID Entertainment, Country Music Association (CMA), Nashville Convention & Visitors Corp., Fresh Hospitality & Branding, Fort Worth Stock Show & Rodeo, San Antonio Stock Show & Rodeo, Mecum Auto Auctions Show less

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  Roundhouse entertainment

  Sept 2017 - Sept 2021

  Marketing director

  • Developed and executed strategic marketing plans and campaigns for both single and album releases.• Managed the creation and implementation of digital marketing plans. • Oversaw the creation and day-to-day execution of digital content across all platforms (i.e., Facebook, Twitter, Instagram, YouTube, Websites, Bandsintown, Songkick, Shazam, Apple Music, Spotify, Pandora AMP, Email Campaigns).• Drove social media growth for all artists by increasing overall activity levels and posting relevant and engaging content across all channels.• Worked closely with all facets of each artist's team to develop, maintain and evolve their brand.• Supervised and organized all facets of the music distribution process, from file upload to pitching.• Generated detailed timelines of project needs and deadlines, and routinely communicated the current status of artist projects with the Roundhouse staff and external stakeholders. • Prepared sales reports, built financial spreadsheets and performed data analysis as needed. • Constructed internal and external-facing presentation decks. • Designed graphics and wrote copy for both print and digital collateral.• Spearheaded PR initiatives for company and individual artists. Artists: Meghan Patrick, Dillon Carmichael, Austin Burke, Caroline Romano, Sarahbeth Taite, Tiffany Woys, The Desert City Ramblers, Zoë Nutt Show less

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  Ryman auditorium

  Sept 2021 - Nov 2022

  Events manager

  • Oversaw the life cycle of assigned events and projects, including managing co-promoted, sole promoted and rental events.• Represented company in communicating with prospective clients and show producers in multiple capacities, including checking availability; placing holds; conducting site visits; creating budget estimates; and explaining venue policies, procedures and best practices.• Served as primary point of contact for rental clients, from event confirmation through event completion, ensuring excellent customer service every step of the way.• Worked with clients to determine specific objectives and needs; formulate specific event plans; create and manage budgets; and execute flawless events.• Collaboratively managed event specifics with all internal departments, clearly describing objectives and details regarding ticketing, marketing, schedules, staffing and equipment needs to ensure success for all involved.• Ensured contracts, deposits, insurance coverage and all event-related documents were properly processed.• Ensured all internal settlements were completed and agreed upon with partners. • Tracked revenue and expenses throughout event life cycle, keeping client informed of any deviations from budget.• Compiled final revenue and expense reports, including appropriate backup, for financial settlements.• Conducted on-site settlements and worked with accounting on post-show settlements.• Provided show day coverage as manager on duty of both private and public events.• Served as main point of contact for artist teams, promoters and rental clients.• Supervised internal departments to ensure all objectives were met and all stakeholders were satisfied. Show less

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  Withme, inc.

  Nov 2022 - now

  WithMe, Inc. makes people's lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond. As the content and brand marketing manager at WithMe, I am responsible for: • Developing and implementing a scalable, repeatable content marketing strategy to support WithMe’s growth and brand objectives.• Managing and mentoring a team of content creators, designers and copywriters, ensuring high-quality output and alignment with brand standards.• Ensuring all content produced reinforces WithMe’s brand identity and speaks directly to target audiences.• Maintaining content, PR and social media calendars to ensure timely and coordinated execution of marketing efforts.• Overseeing the creation of diverse content, including collateral, press releases, SEO content, blog posts, case studies, videos, social media content, presentations and more. • Overseeing the development and management of WithMe’s website content, ensuring it provides a superior user experience, engages visitors and drives conversions. • Managing the company’s social media strategy to build brand awareness, create a community and encourage engagement. • Building and managing relationships with PR agencies, ensuring effective outreach and media placements. • Tracking and analyzing content marketing performance, using insights to continuously improve and refine strategy. Show less WithMe, Inc. makes people's lives better every day through convenient, technology-powered amenities for the multifamily industry and beyond. As the content marketing manager at WithMe, I was responsible for: • Developing and implementing a comprehensive content marketing strategy aligned with performance insights, sales funnel stages, competitive and market analysis, and organizational objectives.• Leading the development of high-impact thought leadership and product-focused content that elevates the WithMe brand, fosters engagement and drives revenue throughout the customer journey. This content included: sales enablement resources, webinar and panel abstracts, press releases, email campaigns, advertisements, white papers, e-books, videos, website copy, blogs, and social media content.• Championing the WithMe brand, ensuring content across all departments was cohesive, on brand and on message.• Managing content and design contractors, guiding content development, budget management and review.• Designing, implementing and managing a comprehensive social media strategy to increase brand awareness, foster community, generate inbound traffic and encourage product adoption.• Overseeing content publishing schedules, deployment strategies and content lifecycle, from ideation to execution to optimization.• Collaborating with adjacent teams, including operations, sales, people and client success, to ensure that content met the needs of all stakeholders and serves strategic objectives.• Tracking and analyzing content performance metrics to gauge effectiveness - and adjusting the strategy as needed.• Curating WithMe’s content library and communicating content availability to stakeholders.• Staying abreast of content marketing trends and continuously innovating to keep WithMe’s strategy ahead of the curve. Show less

  • Content & Brand Marketing Manager

    Dec 2024 - now

  • Content Marketing Manager

    Nov 2022 - Dec 2024