
Timeline
About me
Senior Director of Sales at EF Ultimate Break
Education

Universitat pompeu fabra
2010 - 2011Master's degree interior design
Harvard extension school
2017 - 2017Business fundamentals course - core business analytics, economics for managers, and financial accounting
Hubspot academy
-Inbound certification marketing
Universidad iberomericana
2002 - 2006Bachelor architecture
Hubspot academy
2017 - 2017Certification marketing
Experience

Arclinea - boston
Jan 2008 - Jan 2010Project designerManaged design projects, in charge of the design, budgeting, international shipping logistics and execution. Direct contact with the client, contractors and the company headquarters. Also responsible for developing and maintaining a clients’ portfolio.

Hult international business school
Nov 2010 - Aug 2014Recruiting highly qualified students from Latin America. Dedicated to international recruiting; planning an integrated recruitment strategy including one to one meetings, mailings, web-based communications, info-sessions and participation in graduate fairs; recruitment tours in school and test centers visits; as well as creating partnerships with local institutions.During my first year in this position I increased the number of students recruited in Mexico, the largest Latin-American market, by 50%. Show less
Director of Recruitment
Apr 2012 - Aug 2014Recruitment Manager - Latin America and Caribbean
Nov 2010 - Apr 2012

Ef high school exchange year
Aug 2017 - nowManaged a sales team responsible for recruiting host families and significantly growing our placement attribution at a national level.- Increased students matched at a national level by more than 25% each year.- Developed a sales process that enabled the team to optimize the sales pipeline.- Built reporting and performance dashboards to provide visibility of the business to senior management.- Analyzed leads and conversion rates to maximize marketing ROI by identifying better-performing regions. - Coached sales staff to become high performers. Show less Overseeing the recruitment and communications teams. Mentor and empower strong sales managers to achieve and surpass their sales goals. Strategize and work cross-functionally to solve business challenges.- Coach and guide sales directors and communication managers providing individualized support, mentorship and strategy. Help empower them to lead high-performing teams.- Help design technical solutions and implement processes to improve the team’s performance and optimize their time and results.- Defined OKRs and KPIs to track progress, goals and achievements.- Built ROI reports. Analyzed and gathered insights and recommendations based on lead performance by region and channel. Present periodically to senior management to communicate findings and next steps.- Identify new business opportunities and potential growth across the business- Design training for managers and content for conferences and meetings.- Collaborate closely with the marketing team, providing deep analysis on lead performance and working closely to enhance current campaigns and design new ones. Show less
Manager of Host Family Recruitment
Oct 2016 - nowRegional Placement Manager
Sept 2014 - nowNational Director of Recruitment
Sept 2021 - Dec 2024Director of Business Development
Aug 2017 - Aug 2021

Ef ultimate break
Feb 2024 - nowSenior director of salesAs Senior Director of Sales, I lead the Individual and Group Sales teams, driving strategy, performance, and growth. I develop sales goals, set KPIs, and collaborate with marketing, engineering, finance, and customer service leaders to align efforts and deliver exceptional results. Focused on fostering a high-performance culture, I ensure the sales division consistently meets and exceeds targets while contributing to Ultimate Break’s overall success.
Licenses & Certifications
- View certificate

Inbound marketing certification
Hubspot academyMar 2017
Languages
- spSpanish
- enEnglish
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