Catherine Vasquez Calmell

Catherine vasquez calmell

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location of Catherine Vasquez CalmellCambridge, Massachusetts, United States
Followers of Catherine Vasquez Calmell973 followers
  • Timeline

  • About me

    Senior Director of Sales at EF Ultimate Break

  • Education

    • Universitat pompeu fabra

      2010 - 2011
      Master's degree interior design
    • Harvard extension school

      2017 - 2017
      Business fundamentals course - core business analytics, economics for managers, and financial accounting
    • Hubspot academy

      -
      Inbound certification marketing
    • Universidad iberomericana

      2002 - 2006
      Bachelor architecture
    • Hubspot academy

      2017 - 2017
      Certification marketing
  • Experience

    • Arclinea - boston

      Jan 2008 - Jan 2010
      Project designer

      Managed design projects, in charge of the design, budgeting, international shipping logistics and execution. Direct contact with the client, contractors and the company headquarters. Also responsible for developing and maintaining a clients’ portfolio.

    • Hult international business school

      Nov 2010 - Aug 2014

      Recruiting highly qualified students from Latin America. Dedicated to international recruiting; planning an integrated recruitment strategy including one to one meetings, mailings, web-based communications, info-sessions and participation in graduate fairs; recruitment tours in school and test centers visits; as well as creating partnerships with local institutions.During my first year in this position I increased the number of students recruited in Mexico, the largest Latin-American market, by 50%. Show less

      • Director of Recruitment

        Apr 2012 - Aug 2014
      • Recruitment Manager - Latin America and Caribbean

        Nov 2010 - Apr 2012
    • Ef high school exchange year

      Aug 2017 - now

      Managed a sales team responsible for recruiting host families and significantly growing our placement attribution at a national level.- Increased students matched at a national level by more than 25% each year.- Developed a sales process that enabled the team to optimize the sales pipeline.- Built reporting and performance dashboards to provide visibility of the business to senior management.- Analyzed leads and conversion rates to maximize marketing ROI by identifying better-performing regions. - Coached sales staff to become high performers. Show less Overseeing the recruitment and communications teams. Mentor and empower strong sales managers to achieve and surpass their sales goals. Strategize and work cross-functionally to solve business challenges.- Coach and guide sales directors and communication managers providing individualized support, mentorship and strategy. Help empower them to lead high-performing teams.- Help design technical solutions and implement processes to improve the team’s performance and optimize their time and results.- Defined OKRs and KPIs to track progress, goals and achievements.- Built ROI reports. Analyzed and gathered insights and recommendations based on lead performance by region and channel. Present periodically to senior management to communicate findings and next steps.- Identify new business opportunities and potential growth across the business- Design training for managers and content for conferences and meetings.- Collaborate closely with the marketing team, providing deep analysis on lead performance and working closely to enhance current campaigns and design new ones. Show less

      • Manager of Host Family Recruitment

        Oct 2016 - now
      • Regional Placement Manager

        Sept 2014 - now
      • National Director of Recruitment

        Sept 2021 - Dec 2024
      • Director of Business Development

        Aug 2017 - Aug 2021
    • Ef ultimate break

      Feb 2024 - now
      Senior director of sales

      As Senior Director of Sales, I lead the Individual and Group Sales teams, driving strategy, performance, and growth. I develop sales goals, set KPIs, and collaborate with marketing, engineering, finance, and customer service leaders to align efforts and deliver exceptional results. Focused on fostering a high-performance culture, I ensure the sales division consistently meets and exceeds targets while contributing to Ultimate Break’s overall success.

  • Licenses & Certifications