Experience

• 

  Oona

  Feb 2017 - Jun 2017

  Communication & pr
• 

  Oona

  Aug 2017 - Sept 2021

  We are a new kind of agency, on a mission to innovate through our deep expertise in content, social and influencers. We work with some of the world's most innovative brands across a full range of marketing communications campaigns, from content marketing to influencer engagement, PR, inbound and performance marketing. Our 50 digital natives are based in Antwerp, Ghent, and Amsterdam. Through the interplay of traditional and hyper-targeted channels, we build brand relations with authentic and relevant content about entertainment, design & interior, beauty, food & beverage, fashion, and lifestyle. Show less

  • Communicatieadviseur

    Sept 2019 - Sept 2021

  • Accountexecutive

    Mar 2018 - Sept 2019

  • Accountexecutive

    Aug 2017 - Feb 2018
• 

  Oona.agency

  Jun 2023 - Sept 2023

  Communicatieadviseur

  During my brief return to Europe, following an extended period in Australia, I was invited to rejoin oona agency in a temporary role as a Communications Advisor, leveraging my expertise to strengthen communications during a transitional period for the team.This opportunity allowed me to step in during a crucial time for key clients such as Levi's, TOMS, Gucci and The Room Antwerp. My role was hybrid, with time split between Amsterdam and Antwerp, ensuring continuity throughout the transition. I acted as a bridge between outgoing and incoming team members, maintaining momentum on projects and strengthening relationships. Having started my career at oona in Amsterdam back in the days, it was a rewarding return where I reconnected with the team and familiar faces within the industry, reigniting my passion for the company and its vibrant, creative environment. Show less

• 

  Freelance

  Oct 2024 - now

  Communication & pr professional

  Storytelling has always been my thing—whether through words, visuals, or the energy a brand puts into the world. After five years at oona agency, shaping the narratives of niche designer brands like Façon Jacmin, Fabienne Chapot and The Room Antwerp, as well as global names like Zalando, Johnnie Walker, Desperados and Carhartt WIP, I took a new approach. I packed my bags, left Europe, and built my own independent practice—working with fashion brands, hoteliers, and creatives who, like me, believe in the power of authenticity. Living and working across continents has sharpened my adaptability, creativity, and ability to cut through the noise with narratives that resonate. I merge strategic thinking with a refined aesthetic, bringing European sophistication and a global perspective to every project. Show less