Experience

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  Student council, k j somaiya institute of management

  Apr 2019 - Nov 2020

  Junior content writer and team lead

  Co- authored and composed articles for a publication of the weekly college magazine based on trending affairs in India,Student psychology, experiences and college life

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  The communications room

  Jan 2021 - Dec 2021

  Brand strategist

  • Content creation, execution and management of overall social media presence for brands.• Strategy and implementation of solutions to help improve social metrics and overall brand performance.

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  Schbang

  Jan 2022 - Dec 2023

  Brands HandledHappydent- Actively co-led Happydent's end to end strategy & execution, earning 15+ national awards such as Abbys, Kyoorius for campaigns like," "Baat Acchi Si,","32 Hazaar Battissis."&“Make A Dent”, "Sign to Smile".- Fostered fruitful client relations with the agency, seamless collaboration with internal and external teams, overseeing film production, influencer, and talent management for successful campaign execution.- Conducted monthly brand analyses, offering strategic recommendations to optimize strategy, content quality, and brand relevance.- Worked on yearly strategic planning, developing A.O.P, long-term campaign strategies, and overseeing hub campaigns for sustained brand growth.- Spearheaded social media content planning, securing 50+ features on pages like Social Samosa, Mad Over Marketing, Social Media Dissect, Afaqs, etc.Tata StarQuik | StarBazaar- Analyzed Tata StarQuik | Starbazaar's brand metrics and post performances, providing strategic recommendations for enhanced overall performance.- Key contributor in planning social media content, actively shaping yearly performance strategies, and developing Annual Operating Plans (A.O.P) for the brand.- Planned and produced the highly successful "Bachate Raho Rap" film, garnering 7M+ organic views, significantly elevating brand visibility.- Orchestrated collaboration with influencers and talent, resulting in a rap performance for Star Bazaar showcased at Tata Trent's 25th-anniversary show, strengthening brand presence.- Co-led Horlicks | H.U.L QR code projects, emphasizing product and packaging revamp.- Co-managed the production of the Alpenliebe Gold Sales film and executed internal activations.- Spearheaded monthly content curation, focusing on employee branding for Perfetti Van Melle.- Played an active role in pitching and campaigns for Lakme, Parle Agro cluster, Frooti, etc.- Led collaboration with Mondelez Cadbury Crispello on Instagram for Schbang's internal brands. Show less

  • Senior Solutions Strategist

    Dec 2022 - Dec 2023

  • Integrated Solutions Strategist

    Jan 2022 - Dec 2022
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  Sociowash

  Jan 2024 - now

  Key account manager

  Primary Brands: Old Spice, eBay India, eBay Global, Gillette Venus, Liquid IV, Continental THISProjects: Vicks, Kotak Bank, Olay, Sony Liv, Firefox Cycles