Experience

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  Autobahn ltd

  Sept 1994 - Sept 1997

  Sales representative

  Involved with all aspects of sales, promotional activities and service. Customer relationship Management, CI development, Remarketing programs.Selected achievements:- Developed and implemented a CRM Program for dealership that achieved 75% customer retention for service.- Managed a profitable used car remarketing program that took advantage of 1991-1994 scrappage campaign.- Designed corporate identity and point of sale material for dealership.

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  Opel

  May 1998 - Dec 1999

  Project specialist, product marketing

  Brand Management, Market analysis, Cost of Ownership analysis, Quality Network Retail Systems (QNRS) Analysis, Development & Standardisation of analytical tools.Selected achievements:- Developed the Aftersales Marketing Segment Specifications (MSS), a platform that define the aftersales requirements for a new product.- Analysis on the Aftersales programs that have an impact on Quality Network Retail Systems (QNRS). Lead to a restructuring of the Aftersales programs and a increase of 9% in customer satisfaction (big 5 markets).- Composed the Delta Global Compact Car Platform MSS. Show less

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  General motors

  Jan 2000 - Dec 2003

  Project manager, market research

  Management of the industry syndicated New Car Buyer Study (the largest European automotive tracking study). Survey management, co-ordination, reporting, ad-hoc competitive analysis, vehicle segmentation, consultancy support, training. Selected achievements:- Lead project teams consisting of outside consultants and internal experts on investigating market issues and propose solutions.- Subject matter expert for all GM Europe brands, including Opel, Vauxhall, Saab, Daewoo, and joint venture partners. - Responsible for the vehicle segmentation on which market and product assessments are based (benchmarking). - Held extensive market research training sessions with all the marketing experts central and local on how to use market research in order to address real business issues.- Successfully managed complicated yearly sampling and budget requirements involving 15 suppliers and more than 13 countries. Show less

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  General motors

  Mar 2005 - Sept 2010

  Acquiring and keeping customers through CRM, Digital and Direct Marketing activities. Responsibilities: Strategy, Planning, Media Buying, Content Development and Management, Tracking, Optimization and Evaluation of Digital & Direct Campaigns covering Awareness building, Retail initiatives, Product launchesSelected achievements- Strategy development, implementation and tracking of Chevrolet Europe’s Digital and CRM activities in 31 countries (Websites, Display, SEM, Email, Mobile, Social Media)- Managed Media Buying Budget of Euro 7 Million+ per year (14 countries)- Increased the share of voice of Chevrolet by 10% despite cost cutting activities and limited resources- Designed and implemented the first extensive multi country (14) internet retail campaign achieving more than 16,000 leads within 4 months- Successfully run the first Content Generation Campaign within GM- In charge of a pan-European team of 3 internal experts and 5 outsourced specialist in Digital Marketing- Designed and implemented the Social Media Strategy and first Social Media Campaigns for Chevrolet Europe on Facebook, Youtube and Twitter (results include 10.000 Facebook friends in 4 months, Most popular video on YouTube etc) Show less Coordinated all Pan-European Product Launches and In-store Comms. Responsibilities: Strategy, planning, production and logisticsSelected achievements- Core member of the team to re-position and successfully launch of the Chevrolet brand in Europe- Planned the successful European launch of three major carlines (31 markets all marketing communication elements)- Revisited the strategy, design and production of all centrally developed in-store communication elements (31 countries)- Lead cost reduction initiatives that lead to 35% lower costs for the central office and the markets for the in-store communication matrial- Rolled out the online retailer advertising tools “Chevrolet Retailer Desk” Show less

  • Manager, Digital Marketing & CRM

    Aug 2007 - Sept 2010

  • Project Manager, Product Launches

    Mar 2005 - Aug 2007
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  Dow chemical

  Sept 2010 - Feb 2013

  Senior manager, marketing - europe, africa, middle east

  Lead the development and implementation of Business Marketing Strategy for EMEA. Responsibilities: Business Management, CRM, Lead Generation, Demand Generation, Digital Marketing, Demand GenerationSelected Achievements- Designed and implemented the Marketing Automation Program for the plastics division. This resulted to the first ever for Dow demand generation campaigns (online) with multiple targets down the value chain (Eloqua based Solution)- Restructured/re-launched the marketing activities for 3 key industry segments aligning activities to sales requirements- Successfully planned and implemented the presence of Dow in a number of important Trade Shows for specialty markets (e.g. KShow, ISH)- Member of the team working on the value creation out of Dow’s Olympic sponsorship Show less

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  Karpos company

  Mar 2013 - Aug 2014

  Co-founder / director sales & marketing

  Entrepreneurial Project in the Fast Moving Consumer Goods (FMCG) Industry. Lead the repositioning and re-launch of Karpos Co portfolio of brands. Responsibilities: Marketing Strategy, Product Planning, Marketing Operations and Demand GenerationSelected achievements- 120% Sales Increase in the first year after re-launch through Multi-channel campaigns- Led a team of 3 marketing specialists and 3 business development managers- Completed full re-position and re-branding including product line up, CI and communication elements (online/offline), sales material- Successfully introduced the brand with premium retailers William Sonoma (US), Globus (CH), Galeries Lafayette (DE, FR), Stockmann (FI), Magasin (DK) Loegismose (DK)- Won Multiple Awards for Branding/Packaging and Communications Show less

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  Agt europe automotive import sa

  Sept 2014 - Mar 2018

  Senior manager, business development (europe)

  Business Development and Network Development for the US Division of FCA (Fiat-Chrysler Automobiles). Responsibilities: Business Planning, Retail Network Development, Sales Retailing, Marketing Selected achievements- Led the team of 2 business developers focusing on building a network for the FCA US brands division in Europe- Led business development negotiations with major partners like Hertz Europe, Infinity Europe, Alghanim Industries and Spyker Automobiles- Launched of AGT new brand identity Show less

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  Google digital academy (skillshop)

  Apr 2018 - Oct 2018

  Commercialization strategies & digital leadership

  6-month intensive online program developed by Google. Focus on equipping participants with the skills necessary to excel in a global digital leadership role. The curriculum encompassed a range of topics critical to digital business strategies along with fostering collaboration and strategic thinking through group projects and assignments.

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  Embotech

  Dec 2018 - now

  Commercial director

  Embotech is a leading developer of cutting-edge automation solutions for Automotive Factories, Logistic Yards and Ports. Our solutions bringing significant improvements in productivity, safety and energy efficiency. Responsibilities: Driving Tech Adoption and Revenue Growth for Embotech’s Automotive/Industrial Automation Solutions and Software Products. Business Planning, Sales Management, Key Account Management, Forecasting, Marketing Management, Event Management.