Experience

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  Fine tastes, llc [ftpr]

  Jan 2008 - now

  Principal and founder

  Fine Tastes, LLC [FTPR] specializes in marketing, PR/Comms, social media consulting and strategy, event support.Areas of expertise: Food + Beverage, Culinary Personalities, Lifestyle. Boutique agency crafting brand identity through marketing, creative social media strategy and on-brand communications in the digital space with smart and sustainable solutions creating demand, awareness and bottom line revenue.Services include PR/Comms strategy and support; brand marketing, social media strategy and business development, brand strategy and development, strategic brand partnerships, event collaborations and support, consumer and media activations, photography and production services, copywriting, content creation, talent acquisition and event activations.Client Brands include: Wine and Spirits Magazine's Top of the List Event | The James Beard Foundation Awards | AYS Taste of Tennis | The US Open | Ruskin International | Hermes | Estee Lauder | The New York Mets | Edible Queens | La Cucina at Gelso Bianco, Puglia, Italy | Calvin Klein | Diageo | HBO |Mercedes-Benz | NBC Universal | Ernst & Young | MTV , Various Artists | Microsoft |Edelman Public Relations | Walt Disney | Samsung Electronics | Merrill Lynch |Roche Bobois |Aston Martin | Oracle Cloud | Emirates |Evian | Heineken | JPMorgan Chase | Lagadere | Luxury Attache | Rolex | Tiffany & Company | Bloomingdales | Yahoo! | Forest Hills Living| Origen Vodka| Bruno Bakery| The NY Panettone Event |Santa Chiara Caffe |Bar Convent Event |Queens Chef Project | Sunnyside Shines Taste of Sunnyside Event | Alewife Brewing Company| ROAR| New York City Wine and Food Festival Event | Resorts World Hotel and Casino| The Independent Film Awards Show less

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  Wine & spirits magazine

  Jan 2014 - Feb 2022

  Wine events director

  Responsible for flawless inception to end operational logistics of volunteers and execution of wine-centric event including industry and public wine tastings, exclusive seminars and culinary pairings. Oversee vendors and press tours, collateral placement, event flow and venue operations from load-in through load out. 50 Top Wines of the World 20 of NY's top Chefs and restaurants.600+ guests

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  Edible communities

  Jan 2018 - Jan 2020

  Director of culinary event marketing & pr

  Curated high-touch culinary events across the market to build the brand and bring on new readership, advertisers and partnership activations to increase revenues through event sales, tickets and sponsorships. Oversaw media outreach and influencer invitations to signature events to garner media and exposure on social platforms.

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  Alewife brewing

  Jan 2020 - Jan 2021

  Head of digital communications and pr

  - Ideate and executed multi-channel PR, communications and digital marketing strategies to drive the brand's exposure and support growth, from new taproom opening to ongoing marketing activations across brick and mortar location.- Embodied the brand's voice and crafted all messaging including press materials and digital marketing content to ensure a consistent tone across all brand communications.- Build and foster key relationships with media, influencers, publicists, partners, and VIPs on behalf of the brand.- Defined paid social and paid search strategies to grow and drive more traffic to the online and brick and mortar store.- Created social media strategies, on Instagram, Facebook and Twitter.- Strategically created influencers' campaigns considering goals, audience analysis, locations and diversity. Managed relationships with influencers and agents.- Planned and negotiated media buying on different placements, from digital to OOH, to ensure media plans are aligned to business goals.- Maintained organized and cohesive communications and digital marketing reports.- Managed and oversaw communications budget (PR, digital ADV, influencers, media buy).- Managed a team of four people. Show less

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  Roar

  Jan 2021 - Feb 2022

  Head of social media

  ROAR (Restaurants Organizing, Advocating & Rebuilding) was born in March 2020, founded by a group of industry professionals impassioned to fight for unemployed restaurant workers facing financial hardship and to advocate for an industry in crisis. Lead by a steering committee members: Adam Saper, Eataly; Sean Feeney, Lilia/Misi; Dana Cowin, Speaking Broadly; Camilla Marcus, west~bourne; Jeff Katz, Crown Shy; Annie Shi, King; Marty Shapiro, Myriad Restaurant Group; Luke Ostrom, NoHo Hospitality Group; Nate Adler, Gertie; Ellia Park, Atoboy/Atomix; Hannah Cheng, Mimi Cheng's; Juan Carrera, Llama Inn, Ivy Mix, Leyenda, Speed Rack and Executive Director, Andrea Strong of Strong Buzz.Oversaw ROAR's interactions with the public through copywriting, social media posting and implementing content strategies on all public-facing platforms, building their online community and industry partnerships, provide monthly analytic reporting. Show less

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  Kmc hospitality

  Jan 2022 - now

  Licensed f + b commercial real estate director

  KMc Hospitality is a Food & Beverage focused retail brokerage & advisory firm. We understand Hospitality and the value F+B brings to any asset class. We create accretive partnerships between landlords, developers and operators.We provide Food and Beverage strategy, support, and real estate services throughout North America.Founded in 2001 by Steven Kamali, Hospitality House was created with the intent of providing Food and Beverage solutions to the Hospitality and Real Estate communities.Our culture thrives on a passion for Food and Beverage, which is integrated into a disciplined business approach. For this reason, we have gained the trust of our clients resulting in a multitude of successful projects across North America. Headquartered in New York City, we service all sectors of the hospitality community including REIT’s, Private Equity Firms, Hedge Funds, Hotel Managers, and Owners/Developers. Our clients include Marriott International, The Related Companies, Silverstein Properties, Forest City Ratner, Hard Rock Hotels, Abu Dhabi Investment Authority, Carey Watermark, and LaSalle Hotel Properties. Whether master planning a mixed-use development, financial underwriting of a proposed restaurant venue, developing an innovative dining concept, or sourcing third party operators, our diverse background and in-depth industry expertise allow us to provide thoughtful and unique perspectives to our clients, assisting them in a variety of endeavors within the culinary space. Show less

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  Queens economic development corporation

  Oct 2023 - now

  Marketing consultant

  "It’s in Queens"(Queens Tourism Council)Develop and implement strategic marketing programs and media reach to support the "It’s in Queens" global initiatives, including high-profile digital campaigns like “The US Open on the 7 Line” and “Queens Taste.”; Collaborate with social media teams and influencers to design and execute impactful strategies, driving engagement, growing followers, and boosting brand recognition across platforms; Pitch and place to travel, food and lifestyle media outlets, increasing destination and brand coverage; Lead website rebranding and design efforts, resulting in increased website traffic, blog readership, clicks, and newsletter sign-ups; Provide data-driven analysis and reporting to track performance, refine strategies, and ensure measurable success with over 1.2m annual views over their digital channels. Show less