Raquel Alvarez Aguilar

Experience

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  Lowe and Partners Worldwide

  Jun 2005 - Dec 2005

  Copy Trainee

  • Creation of advertising concepts for radio, TV, external advertising, activities and events concerning the products.• Development of campaigns, prints, letters, scripts and thorough description of advertising external activities, events and promotions.

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  Grupo ACIR S.A. de C.V.

  Dec 2005 - Apr 2006

  Creative Producer

  • Create concepts for radio advertising in several work stations (Saltillo, DF and Acapulco)• Script and campaign development • Personal customer service and get customer involved with their campaignes• Campaign results tracking within the work station and customers

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  Grupo Mexicano de Medios- Nuestro Medio Interlomas

  Nov 2006 - Jun 2008

  Editorial Coordinator

  • Define the content for each edition• Investigate, develop and acquire notes from the local government, and other local authorities. Plan and do interviews• Editorial and advertising photo

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  Grupo Medios

  Jul 2008 - Sept 2009

  Coeditor

  • Plan the content for every edition• Investigate, develop and acquire notes of several topics such as health, home, well-being, music, cinema, home economics and fun facts from around the world. Interviews to local and international singers and actors.• Direct contact with the readers, through email and trivia.

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  Neomoda

  Apr 2010 - Dec 2010

  Freelance Writer

  • Write articles about fashion launches, runways, trends, collections, joint ventures.• Development of new subjects

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  Grupo Medios

  Aug 2010 - Jun 2011

  Freelance writer

  • Plan the content for every edition• Investigate, develop and acquire notes of several topics such as health, home, well-being, music, cinema, home economics and fun facts from around the world. Interviews to local and international singers and actors.

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  SIMO

  Nov 2010 - Feb 2011

  Freelance Consultant

  • Investigation about different subjects such as: coconut and its subproducts, or pet food brazilian market. Community Manager• Mystery shopper projects

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  Montepío Luz Saviñón

  Mar 2011 - Dec 2011

  Internal Communications & PR Coordinator

  • Management of all internal communication tools, such as intranet (share point), newsletter and briefs• Creation, organization and implementation of corporate events for the executive committee and the employees. Negotiation with suppliers• Strategic communication plans and implementationCapacitación del personal de otras áreas sobre el uso de la intranet. Elaboración de planes y estrategias de comunicación. Uso de SAP, como herramienta de aprovisionamiento: solicitudes de pedido, de pago y reportes. Show less

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  Louis Vuitton

  Jan 2012 - Feb 2013

  Sales Associate

  • Responsible for the second most important category for Louis Vuitton in Mexico. • Implementing strategies to increase shoes sales (men&women), with a growth of -19% to 1% in a period of a year.• Training sales staff on new collections, as well as weekly briefings• Support on CRM and After Sale Services (Defective, Shop Soiled items, Repairs, Qualities)• Knowledge of Louis Vuitton Sales Ceremony and mentoring new sales associates.

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  The Bakery Communications

  Mar 2013 - May 2016

  Senior Project Manager

  • Responsible for the client relationships with Adidas, Reebok, Lacoste, British American Tobacco, Liverpool, John Varvatos, US Embassy, Price Shoes and Sports Jay. Training of the brand’s sales forces, Go’s and promoters.• Creation of creative concepts, 360º campaigns, branded content, communication and PR strategies. Production and logistics for every campaign and communication strategy• Elaboration and management of budgets for every project or campaign and reports for the brand• Market research and consumer insights. Marketing goals and ROI measurement• Develop relationships with vendors covering the needs of every specific client Show less

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  Uga Fashion

  May 2016 - May 2017

  Marketing Merchandising Manager

  • Planning of marketing, communication, trade marketing, PR and advertising strategy for brands (luggage and accessories branch) such as: Delsey, Heys, TUK, Lee, Ogio, Benetton, Perry Ellis, Pierre Cardin, FC America. Budget management for every brand & retailer.• Development of manuals for VM and sales training.• Analysis of Sell In & Sell Out for each brand and the wholesale retailers, to create a tailored plan that matches their specific needs. Business Intelligence.• Market research and consumer insights through the sales force experience as well as detailed surveys applied to the consumer and the retailer’s representatives. Show less

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  The Bakery Communications

  Jun 2017 - Jan 2019

  Freelance Senior Project Manager

  Responsible for the development and growth of client relationships with British American Tobacco, Banco Forjadores and Adidas. Development of strategic digital communication campaigns, POS activations and content. Budget creation and management, for simultaneous projects.

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  Pets Bistro

  Sept 2018 - now

  Owner

  Tienda online de alimento y accesorios para mascotaswww.petsbistro.shopRedes sociales: Facebook, Instagram, TikTok

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  TIMWETECH

  Jan 2019 - Oct 2021

  Marketing Associate Manager

  •Development of digital marketing strategies; promotions and digital acquisition for telephone operators and pay TV stations.•4% increase in ARPU in recharging a base of 4 million users in 3 months of promotion with gamification.•Project Management of sites, apps and subscription services: design supervision, execution, operation digital, and implementation for all clients.•Responsible for the development and monitoring of KPI’s of digital activation projects, technological solutions (gifter, balance advance, sales plans, loyalty, chatbots, etc.), as well as the revenue share and profitability of the projects.•Customer relationship development. Preparation of proposals according to the clients’ needs. Development and implementation of best practices of other countries’ activities. Show less

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  Warner Bros. Discovery

  Nov 2021 - Dec 2023

  Account Manager LATAM Digital Partnerships
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  Cloudflare

  Apr 2024 - now

  Senior Creative Project Manager