Cara Slider

Experience

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  West Virginia University

  Aug 2007 - May 2008

  Graduate Assistant

  Assistant to Associate Advertising Professor, Elizabeth Quilliam, Ph.D. Attended and observed classes, kept attendance, aided in research and development.

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  Golin

  May 2008 - Aug 2008

  Intern

  Held a competitive summer internship position on the geoImpact team. Duties and accomplishments included:Engaging in local outreach and donation organization for Capitol PurSuit clothing drive;Completing daily/weekly media monitoring reports for two clients;Assisting the geoImpact team with green office initiatives, creating internal newsletter and research;Calculating the office carbon footprint;Creating press release and engaging in all media outreach for NCAC WVU Alumni Crab Feast; Show less

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  West Virginia University

  Aug 2008 - May 2009

  Graduate Assistant

  Work with tenured public relations professor. Responsible for a wide range of duties including class logistics, grading assistance and qualitative and quantitative research.Aid in developing academic research for publication;Complete academic accreditation audits;Guest lecture as needed;Teach a Journalism Orientation class of 26 students;

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  EcoCAR: The NeXt Challenge

  Sept 2008 - May 2009

  Outreach Coordinator

  Serve as Outreach Coordinator for WVU’s EcoCAR Team. Responsible for strategic media relations, campaign planning, event planning, materials development and outreach reports;Aid in web site development, blog, maintenance and evaluation;Plan and implement team activities, secure media placements and ensure proper delivery of EcoCAR messages to key audiences;Keep records of all communication and present materials at all competition workshops;Authored 3-year communications plan to be implemented throughout the competition; Show less

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  Atria Senior Living

  Jun 2009 - Dec 2013

  Responsible for meeting and exceeding all public relations specialist goals, as well as developing press release messaging for national newswires. Provide crisis communication counsel to communities in the field as well as functional group leaders. Work with divisional specialists to ensure maximum nation-wide message exposure. Compile and analyze quarterly mediaanalysis rep orts; create and present educational public relations resources for executives; work with strategic marketing team to ensure communication strategy and message alignment. Show less Provided strategic public relations support to executive teams at 45 senior living communities in 15 states. Engaged in media and industry trend monitoring, media relations, writing, and pitching on a local, regional and national level; Efforts yielded the largest earned media presence for company and exceeded previous placements year over year. Assisted in concept and messaging of corporate social media presence via Facebook and blog; responsible for identifying, creating and maintaining strategic partnerships with key journalists, organizations and influencers to maximize outreach opportunities. Responsible for researching and writing national press materials and providing crisis communications assistance. Show less

  • Senior Public Relations Specialist

    Jun 2009 - Dec 2013

  • Public Relations Specialist

    Jun 2009 - Jan 2011
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  Humana

  Jan 2014 - Apr 2014

  Communications Consultant

  Develop, coordinate and executive communications campaigns for multiple clients. Work cross-functionally with different business segments to deliver strategic messages to associates. Areas of focus include health, well-being, volunteerism and education.

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  The Landings Golf & Athletic Club

  May 2014 - now

  Public Relations and Communications Manager
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  Marriott Vacations Worldwide

  May 2017 - now

  Sales Executive