David Tanner

Experience

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  JD Wetherspoon

  Jul 2001 - Aug 2003

  Shift Manager
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  Base Backpackers

  Aug 2003 - Aug 2004

  Bar and Promotions Manager
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  Whitbread

  Jul 2005 - Aug 2024

  Implementation of top line Drinks strategy through front line team communication and consumer facing activation with sole aim of growing targeted drink sales by 20% by 2022.Responsible for ranging across category and by format/brand.Key contributor to annual brand plan and the role of drinks within the high level of plan.Management of in store merchandising and layout planningManagement of relationships with strategic drink partners and nuturing growing suppliers to maximise profitability of range and to ensure any activation is current and appeals to customer demographic in each fascia using the correct channels.Development lead in new drinks proposition and marketing communication for Cookhouse & Pub, Premier Inn Hub and Premier Inn Café Bar concepts.Activation expert across key touch points of the customer journey from sofa to bar with a strong understanding of consumer behaviour through experience and insight from both internal and external partners e.g. CGAKey link across multiple functions within the business to ensure smooth and clear implementation of any activation.Managed and implemented a drinks waste reduction program that has so far delivered in excess of 5% yield improvement in the 1st year. (2019/20) Show less Category Management lead for Beers, Ciders and Spirits across the businessResponsible for devising 3 year strategy for each category and implementing.Responsible for preparing and communicating activation plan for each categoryResponsible for delivering stretch Trade Investment budgets through partnerships with suppliers and relationship with internal marketing and creative teams.Continuous review of analysis and guest driven insight to help shape category plansContinued responsibility for producing and implementing training material for teams. Show less

  • Drinks Development & Quality Manager

    Jul 2019 - Aug 2024

  • Drinks Proposition Manager

    Sept 2013 - Jul 2019

  • Drinks Service Manager

    Jul 2011 - Sept 2013

  • Premier Inn Food & Beverage Manager

    Sept 2009 - Jul 2011

  • Restaurant General Manager - Multiple Locations

    Jul 2005 - Sept 2009
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  Whitbread Plc

  Jul 2024 - now

  Bar Design and Drink Development Manager