Tina Ribarić

Experience

• 

  Auquapark Istralandia

  May 2014 - Oct 2014

  Animator
• 

  DIGITAL TALENTS

  Sept 2019 - Feb 2023

  *led teams of 6-7 members (developers, designers, communication strategists,..) on multiple projects for small and large clients (Raiffeisen, European Commission) using various platforms - Asana, Slack, G Suite, One Drive*set deadlines and monitored project progress*prepared status reports for clients and presented the status of projects at the weekly coordination meeting*participated in defining strategies and implementation plans according to the client's needs*led communication with clients and coordination regarding the approval of materials*managed marketing campaigns (with 15k+ eur budgets on larger projects): Google Ads, Meta platforms (FB, IG), created landing pages, coordinated influencers, designed and coordinated prize games with external partners*mentored and monitored 5+ younger colleaguesresults: 2+ mil impressions on Meta ads over 1 month, 500k landing page visits - Raiffeisen project; +10k prize quiz participants - European Commission project Show less

  • Project Manager

    Dec 2019 - Feb 2023

  • Digital Marketing Specialist

    Sept 2019 - Feb 2023
• 

  Operando

  Sept 2019 - Apr 2020

  Digital Marketing Consultant

  *analyzed past marketing initiatives and revamped the company's marketing efforts*brought forth a deeper understanding of branding, visual design, and digital marketing*contributed to brainstorming sessions involving the design, conception, and creation of new digital content*oversaw all aspects of design and development, and offered design solutions when necessary*tracked, analyzed, and reported data on digital marketing campaign performance*managed multiple WordPress sites*produced content for Social Media, blogs, newsletters, etc. Show less

• 

  Sonic Group d.o.o.

  Sept 2019 - Apr 2020

  Consultant - Product Development, Design, Digital Marketing

  *collaborated with an external associate on designing and developing a website in WordPress*cooperated with Gauss Development on software development*conducted market research*applied Photoshop, Illustrator, and Canva skills to develop designs for product packaging, labels, flyers, digital presence, etc.*presented the Sonic Pill project at a 3-day innovation fair IENA in Nürnberg, Germany, and won the Excellence Award

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  Croatian Independent Software Exporters (CISEx)

  Jul 2021 - Jul 2022

  Social Media Coordinator

  *managed social media channels (Facebook, LinkedIn)*created 50+ innovative blog posts and PR articles*created 100+ newsletters (Mailchimp)*regularly updated the association`s web page in Drupal (Open Source CMS)*assisted with event organization

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  LeiLou by Alex

  Jul 2021 - Jul 2022

  Digital Marketing Manager

  *managed digital presence of over 500 products through everyday care of the webshop*operated in Integrated Business Information System - Times Integrator ERP and custom Content Management System (CMS)*coordinated external developers*modernized and introduced digital strategy with the aim of increasing sales among new customers: planned and managed 20+ Google Ads campaigns, composed 50+ newsletters, blogs, and PR articles*organized and coordinated multiple photoshoots*optimized order processing time and entry of new products by ~33% Show less

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  Self-employed

  Oct 2022 - now

  Freelance

  *Web Design*Web Development (WordPress)*SEO*Online Advertising (Google Ads, Meta)*Social Media Management*Copywriting*Consulting

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  Artemis alfa

  Feb 2023 - Jul 2023

  Operations Manager / E-Commerce Specialist

  *assigned tasks within the internal team and 5+ external developers and designers*when necessary, included additional resources/collaborators in the project in order to meet the deadlines*took the initiative to break down all the tasks of both projects in Notion in order to monitor the progress more effectively*conducted weekly status report meetings*leveraged WordPress skills to effectively communicate and collaborate with developers using a ticketing system in Jira (50+ tickets per week)*managed 10+ Google Ads and Meta campaigns to drive targeted traffic, increase brand visibility, and optimize conversion rates*created compelling visual content for social media and advertising purposes, fostering engagement and brand awareness*allocated €50,000+ of marketing budgetprojects: 2 e-commerce webshops under 4 months (https://artemisgrow.hr/, https://barbeca.hr) which exceeded expected sales by 30% in the first month Show less