Aditi Kalra

Experience

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  ITXITPro

  Jun 2017 - Sept 2018

  Search Engine Optimization Executive
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  Octal IT Solution (CMMI Level 3 Appraised)

  Sept 2018 - Jul 2020

  Digital Marketing Specialist
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  QA Guide

  Jul 2020 - Jan 2022

  Digital Marketing Manager

  Pioneered AI-driven content creation for social media, integrating new AI technologies to engage users across Facebook, Instagram, and TikTokDeveloped and executed high-performance campaigns focused on community management and user acquisition in EdTech sectorIncreased user engagement by 50% through interactive content and AI-assisted customer supportDelivered monthly performance reports, optimizing campaigns based on AI-driven insights and analytics tools

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  Dentsu

  Jan 2022 - now

  Digital Account Manager

  Led development and implementation of AI-powered social media strategies for B2C clients, focusing on user engagement, brand awareness, and customer retentionManaged launch of AI-driven content campaigns across Instagram, TikTok, and YouTube, boosting user engagement by 40%Utilized AI tools (ChatGPT, Jasper AI, Canva) to create compelling multimedia content, streamlining creation process and driving stronger audience connectionsDevised innovative strategies to drive rapid brand growth and optimize social media performance through data-driven insights and real-time analytics Show less