Ana Luz

Experience

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  Público

  Mar 2005 - Jun 2006

  • Journalist Freelancer

    Jun 2005 - Jun 2006

  • Journalist Trainee

    Mar 2005 - May 2005
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  Veigas Imobiliária

  Sept 2006 - Mar 2009

  Marketing Technical

  Key responsibilities:- Events- Internal and External Communication- Branding- Advertising- Media- Marketing Campaigns- Content Management- Marketing Repport- Marketing Strategy- Partnerships- Clients Communications

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  Generali

  Apr 2009 - Feb 2011

  Marketing & Communication Technical

  Key responsibilities:- Events Organizations;- Media;- Adverstising; - Marketing Campaigns;- Partnerships;- Sponsorships;- Branding;- Budget Control;- Marketing Reports;- Merchandising;- Content Management: Website, Intranet, Social Media & Newsletters.

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  Bizdirect - A Claranet Group Company

  Feb 2011 - Dec 2021

  Marketing & Communication Specialist

  Key responsibilities:- Responsible for planning and managing Bizdirect presence in vertical & corporate events (national and international market); - Responsible for managing the media communication activities - Interface between Bizdirect and Media & PR Agencies;- Responsible for the internal and external communication (website image and content management, marketing collateral development, internal communication activities, …);- Social Networks Management (LinkedIn, Facebook, Twitter, Google+);- Produced content for different communication channels (website, blog, social networks, newsletters, email-marketing campaigns) and merchandising material;- Responsible for defining the Marketing & Communication Strategy plan and marketing budget; - Responsible for managing Bizdirect Brand internally and externally;- Responsible for creating marketing collateral (brochures, case studies, flyers, presentations institutional film, etc….). - Responsible for promoting Internal & External communication activities;- Responsible for managing Database and CRM activities, e.g marketing campaigns;- Controlled the marketing budget and the monthly marketing report;- Responsible for Inbound Marketing Campaings (Lead Generation) with CRM and Marketing Automation Tools;- Planning digital campaigns (SEO, Google Ads, Facebook Ads, LinkedIn Ads). Show less

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  Claranet Portugal

  Jan 2022 - Dec 2022

  PR Marketing Event Manager

  Key responsibilities:- Corporate events management and coordination (Webinars, Workshops, Conference, Executive Events, Partner Events & Internal Events)- Management and activation of Institutional sponsorships- Manage the relationship with PR and Media Agency- Content Creation, Revision and Approval (PR, Blogposts, Client Success Cases, PRs, Articles, Infographics…)- Work directly with the Business Areas, Sales and Marketing team manging their activities according Marketing & Communication Plan;- Communication strategy and planning. Show less

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  Xpand IT

  Jan 2023 - now

  Marketing Project Manager

  Responsable for build the Marketing Plan for different business units: Business Intelligence, Data Science, Big Data and Write-Back in both national and international markets. This includes initiatives such as events, webinars, case studies, content marketing, lead generation campaigns and strategic partnerships co-management.