Katie Lau

Experience

• 

  Ottica group sdn bhd

  Jan 2014 - May 2018

  In charge of managing 5 companies under Ottica Group in all aspects of daily business operations (HR, Admin, Finance, Supply Chain, IT, Inventory, e commerce ), P&L accountability, strategic market planning, business development, sales forecasting, marketing, pricing, training, sales initiatives, marketing efforts to ensure company achieving the company goal. Managing, leading and supervised total of 63 staff (22 in sales, 41 in operations). Accountable in setting up and managing new company under Ottica group in day to daybusiness operations, sales initiatives, marketing efforts to ensure company achieved the company sales .Priority target in managing high profitability brand such as Ray Ban, Armani Exchange, FCUK, etc. Managed and led total of 12 staff (4 in sales, 8 in operations).

  • General Manager

    Jan 2017 - May 2018

  • Brand Manager

    Jan 2016 - Dec 2016

  • Assistant Brand Manager

    Jan 2014 - Dec 2015
• 

  Bafco Asia Sales Sdn Bhd

  Jun 2018 - Apr 2019

  Business Development Manager

  In charge of planning, developing and executing of country business plan and strategic initiatives in meeting the company sales target. Managing and leading sales team to increase market share by utilizing direct, partner and distributor sales channels.

• 

  Swatch Group Malaysia

  Apr 2019 - Nov 2021

  Brand Manager

  Responsible for developing and executing a clearly defined strategy in a manner that support wholesales, e commerce, digital marketing, analysing, planning, organising, managing and contributing to all channel.

• 

  Oculus (M) Sdn Bhd

  Nov 2021 - now

  • Country Manager

    Sept 2022 - now

  • Senior Sales & Marketing Manager

    Nov 2021 - Aug 2022
• 

  Oculus Private Limited

  Apr 2023 - now

  Regional Manager