Simone K.

Experience

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  Hulshoff Bedrijvengroep

  Jan 2011 - Dec 2012

  - Marketing and communication planning- Online marketing (email marketing, website)- Compose promotional material- Organising seminars- Coordinate participation trade shows - Internal communications

  • Marketing Communication Coordinator

    Jun 2011 - Dec 2012

  • Internship

    Jan 2011 - Jun 2011
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  Vandersterre Groep

  Jan 2013 - Feb 2018

  Marketing Communication Coordinator

  Marketing and communication for various brands within Retail, mainly in Germany, Belgium, USA and Brazil: - Initiate, coordinate, execute and evaluate marketing campaigns.- Developing promotion materials together with an agency.- Organising participation in trade shows.- Writing press releases.

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  UPL

  Mar 2018 - Sept 2022

  Marketing Communication Specialist Benelux

  Responsible for planning and implementing the marketing communication strategy to promote UPL and its crop protection products to distributors and farmers in the Benelux.- Planning and implementing communication and new product launches- Content creation (e.g. press releases, advertisements, promotional materials, videos, newsletters)- Developing and managing website and social media accounts (LinkedIn and Twitter).- Develop and control CRM database for marcom purposes (marketing automation and e-mail marketing)- Ensuring effective communication campaigns and developing them based on analysis- Organising participation at external events- Maintain contact with external agencies, freelancers, publishers and journalists Show less

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  CowManager B.V.

  Sept 2022 - now

  Area Marketing Manager North & South America

  • Responsible for developing and implementing strategic marketing plans to drive brand awareness, increase market share, and achieve sales targets in North and South America.• Collaborate with cross-functional teams to create compelling marketing campaigns through various channels, including digital marketing, trade shows such as World Dairy Expo, and industry events.• Plan and execute new product launches.• Build and maintain relationships with key stakeholders, including dairy farmers, dealers, industry partners and media, to promote CowManager.• Monitor and report on marketing performance metrics, including lead generation, conversion rates, and campaign effectiveness.• Stay updated on industry best practices and emerging trends in marketing and incorporate them into the company's marketing strategies. Show less