Cecilia Yeung

Experience

• 

  S.S. White Technologies

  Aug 2013 - Apr 2019

  Directed cross-functional teams in the development of internal digital products, enhancing engineering productivity and manufacturing efficiency.

  • Product Manager

    Apr 2016 - Apr 2019

  • Business Analyst

    Aug 2013 - Apr 2016
• 

  Yeung Management

  Jul 2018 - now

  Owner & Co-founder

  Real Estate Investment & Digital Commerce

• 

  Novartis

  Apr 2019 - Apr 2021

  Solution Design Expert, Mobile CoE

  • Developed mobile applications for patients and healthcare providers (HCPs).• Collaborated with UI/UX designers to identify user pain points, created Product Requirement Documents (PRDs)• Managed development sprints to ensure successful product delivery.

• 

  Colgate-Palmolive

  Apr 2021 - now

  • Oversee the development and expansion of DTC websites for all Colgate brands globally, driving innovation at scale. • Managed the end-to-end product lifecycle in alignment with organizational OKRs. • Led growth for Colgate North America's DTC e-commerce sites, boosting traffic and revenue through product roadmap execution. • Directed product strategy by collaborating with Marketing, Fulfillment, Finance, and Engineering. • Led product discovery with UI/UX designers to validate hypotheses, analyze feature usability, and identify key KPIs.

  • Product Manager, Enterprise DTC Core & Hill's DTC

    Jan 2023 - now

  • Product Manager, DTC, North America

    Apr 2021 - Jan 2023