Ureb Arif

Experience

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  National Traders

  Jan 2010 - Apr 2010

  Accounting Intern

  Excelling Accounting skillslearnt to Maintain : Daily Cash Book, Petty Cash, Stock Recording, Purchase/Sale invoices, Filing Party ledgers, Comparing Manual Accounts record from Digital accounts and reconciling them.

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  Electronic Comforts

  Jun 2010 - Jun 2010

  Accounting Intern

  Paid Internship, Maintained Petty Cash, Salary account and basic accounting sales/Purchases invoices, Maintained and reconciled Bank statements

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  Evince Consultants

  Jun 2012 - Aug 2012

  Business development Intern

  Brand Development and Sales for JANCO oil.

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  Cambridge Electrical Appliances

  Aug 2013 - Nov 2013

  Accounting intern

  Paid Internship, Assisted and helped accountant in maintaining Ledger accounts, Petty cash and Invoicing.

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  Premier Group

  Jul 2017 - Apr 2019

  Digital Marketing and Social Media management of QnE.com.pk & Premier Group & Zaman Textile Mills.• Monitoring and managing all the social media channels• Creating Content for social media engagement • Assisting with the planning of marketing strategies to help drive traffic and engagement to the website• Ensuring the production of a consistent brand message across all the social media channels.• Created and optimized 1000 Facebook Ads for different audiences and various target markets • Created digital campaigns for various occasions i.e Eid, Independence Day, Pakistan day Sale, etc • Analyzing data extracted from google analytics to provide insights to the marketing team• Assisting the customer service department regarding complaints and problems faced by the customers on Social Media Show less • Monitored the social media channels and produced content for social media channels such as Facebook, Twitter, Instagram• Created Content for Facebook engagement post and assist graphic designers in Art Direction• Assist with the planning of marketing strategies to help drive traffic and engagement to the website• Ensured production of a consistent brand message across all the social media channels.• Created, developed and manage content for organizations web presence i.e. products available on the website• Created optimized Marketing Content for more than 100 Facebook Ad copies for different audiences and various target markets • Copyedited and proofread all web content uploaded on the website• Uploaded the Content provided by Brands such as Dove, Clear, Fair & Lovely, Lifebuoy on the portal with HTML editors and Formatting Tools• Assist the customer service department regarding complaints and problems faced by the customers (on Social Media)• Presented and explained UX vs UI Chapters to the team Show less

  • Digital Marketing Officer- Social Media Content Creator/Campaign Strategist

    Nov 2017 - Apr 2019

  • Content Writing Intern

    Jul 2017 - Oct 2017
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  Centre for Islamic Economics-(CIE)

  Mar 2018 - Feb 2019

  Digital Marketing Consultant
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  Bazaar4u.pk - Online Shopping

  May 2018 - Jul 2018

  Digital Marketing Consultant
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  Online Shariah- Islamic books and guides

  May 2018 - Jul 2018

  Digital Marketing Consultant
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  HIES Hira Institute of Emerging Science

  Sept 2018 - Feb 2019

  Digital Marketing and Freelancing Trainer at HIES

  • Digital Marketing Consultant

    Mar 2018 - Feb 2019

  • Skill Trainer

    Sept 2018 - Jan 2019
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  Kenwood Limited

  Apr 2019 - Jan 2022

  As a Senior Marketing Executive at Kenwood Pakistan, I played a crucial role as the Digital Media & Marketing Lead for the brand. Here's a brief overview of my experience:- Developed and executed digital marketing strategies to enhance brand visibility and drive sales for Kenwood's electrical appliances.- Led cross-functional teams and collaborated with stakeholders to align marketing objectives with business goals.- Managed digital advertising campaigns across various platforms, optimizing budgets to maximize ROI.- Conducted market research and utilized consumer insights to identify target audiences and tailor marketing messages.- Created engaging content for digital channels, including websites, social media, blogs, and email newsletters.- Oversaw Kenwood's social media presence, leveraging platforms such as Facebook, Instagram, and YouTube.- Implemented SEO techniques to improve website rankings and increase organic traffic.- Monitored KPIs and analyzed campaign performance to drive data-driven decision-making and continuous improvement.- Fostered partnerships with influencers and industry stakeholders to expand brand reach and drive engagement.- Managed the marketing budget, ensuring efficient allocation of resources.- Stayed updated with industry trends and implemented innovative strategies to stay ahead of the competition.Throughout my tenure, I contributed to Kenwood Pakistan's digital transformation, achieving notable results in brand awareness, customer engagement, and sales growth Show less Leading Kenwood and Homage Pakistan Digital Media Responsibilities include: • To manage the official website of brands Kenwood and Homage Pakistan with SEO and user friendly Strategies• Perform keyword research, on-page and off-page activities on brand websites in house activity.• Manage agency officially managing social media platforms of brands i.e. Facebook, Twitter, Instagram and YouTube • To ensure that the agency will work within the SOPs which are pre-decided.• Manage digital buying for brands and cross-check buying rate and models for Facebook, GDN and Ad-word.• Design digital strategy for new product/models launching• Suggest budgets for digital campaigns along with the media plans for the same• Refine the digital audience and make sure that the campaign will be targeted to a relevant audience• Competition analysis to be done on a monthly basis and keep a strict check on competitors digital campaigns• Manage the digital spent on brands and ensure maximum results by adopting the correct campaign model. Show less

  • Senior Marketing Executive | Digital Media & Marketing Lead & Digital Brand Manager

    Jan 2021 - Jan 2022

  • Digital Media & Marketing Lead | Executive

    Apr 2019 - Dec 2020
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  Fiverr

  Aug 2019 - Jan 2022

  Freelance Digital Marketer

  As a Freelance digital marketer on Fiverr, I helped clients from diverse industries achieve their online marketing goals. Here are the key highlights of my experience:- Developed and executed customized digital marketing strategies to drive brand visibility, increase website traffic, and generate leads.- Conducted thorough market research and competitor analysis to identify target audiences, industry trends, and competitive advantages for clients- Created compelling and engaging content for social media platforms, websites, blogs, and ecommerce marketing campaigns to capture audience attention and enhance brand messaging- Managed and optimized paid advertising campaigns on platforms such as Google , Meta & LinkedIn Ads to ensure maximum ROI and conversion rates.- Utilized effective search engine optimization techniques to improve organic search rankings, increase website visibility, and drive relevant traffic- Implemented data-driven analytics tools to track campaign performance, measure key metrics, and derive actionable insights for continuous improvement- Provided strategic consultation and recommendations to clients, aligning marketing efforts with their business objectives and identifying growth opportunities- Collaborated closely with clients to understand their unique brand identity, target audience, and competitive landscape, ensuring the delivery of tailored marketing solutions- Delivered high-quality work within agreed-upon timelines, consistently exceeding client expectations and fostering long-term partnerships.- Maintained open and proactive communication with clients, addressing their queries, providing progress updates, and offering ongoing support.- Stayed updated with the latest digital marketing trends, industry best practices, and emerging technologies through continuous learning and professional development. Show less

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  Maxum Agency

  Jan 2021 - now

  Strategic Partner & Director of Operations

  Dynamic and strategic Director of Operations at MAXUM Agency, with a proven track record of driving operational excellence and spearheading growth across various departments. Adept at leading high-performance teams in Creatives, Social Media, SEO, PPC, and Account Management. I pride myself on my ability to bridge the gap between strategy and execution, ensuring that our agency not only meets but exceeds our ambitious goals.🚀 My Role 🚀At the helm of Operations, I direct our talented teams, fostering an environment of innovation, efficiency, and creativity. My hands-on approach has led to significant improvements in workflow and project delivery, while my strategic foresight has positioned MAXUM Agency at the forefront of digital marketing trends.💡 Innovation & Strategy 💡Directly connected with the CEO, I am instrumental in identifying and integrating new technologies and market trends that keep our agency ahead of the curve. My role is pivotal in facilitating strategic discussions, shaping our future direction, and ensuring our services remain highly competitive and cutting-edge.🤝 Business Development & Client Relations 🤝A key part of my responsibility is negotiating terms with clients, building enduring partnerships, and providing exceptional value. I actively seek out business development opportunities, working tirelessly to expand our portfolio and drive sustainable growth.✨ Achievements ✨Successfully led multiple departments towards achieving and surpassing set objectives.Played a crucial role in the implementation of innovative digital marketing strategies that significantly increased client satisfaction and retention.Enhanced operational efficiency through the adoption of new technologies and streamlined processes. Show less

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  Personal Concierge MD

  Jan 2021 - now

  Digital Marketing Manager - PPC & SEO
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  Markit Media | Creative Digital Marketing Agency

  Dec 2021 - now

  Founder & CEO

  As the Founder & CEO of Markit Media, a leading creative digital marketing agency, I have had the privilege of driving innovation and delivering impactful results for our esteemed clientele. In my entrepreneurial journey as the Founder & CEO of Markit Media, we experienced a significant milestone by transitioning from our initial office to a second location. This expansion was driven by our growing client base and the need for increased operational capacity. Along the way, I developed teams specializing in creative graphics, social media management, content writing, video animation, photography, and business development. Fueled by innovation and a shared passion for excellence, our team thrives on pushing boundaries and staying at the forefront of industry trends. With excitement for the future, we remain dedicated to helping businesses flourish in the ever-evolving digital realm.If you're seeking a dedicated partner to help elevate your brand's digital presence and achieve your marketing goals, I invite you to connect with me. Together, we can embark on a journey of innovation and success in the ever-evolving digital landscape. Show less

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  Jason For Georgia

  Jan 2022 - Jun 2022

  Campaign Marketing Manager

  I had the privilege of serving as the Political Digital Campaign Marketing Manager for the esteemed candidate Lieutenant Governor Jason Hayes for the State of Georgia. Here's a glimpse into my experience:- Developed and executed comprehensive digital marketing strategies to promote Lieutenant Governor Jason Hayes' campaign and engage voters.- Created compelling content for digital channels, including social media, campaign website, email newsletters, and blogs, effectively conveying the candidate's vision and policies.- Leveraged social media platforms to amplify the campaign's reach, engage voters, and foster a sense of community.- Managed digital advertising campaigns, targeting key voter segments, increasing visibility, and driving conversions.- Utilized data analytics to monitor campaign performance, optimize marketing strategies, and allocate resources effectively.- Coordinated with a team of designers, content creators, and social media managers to ensure consistent branding and messaging.- Led volunteer recruitment and engagement efforts, harnessing grassroots support to expand the campaign's reach and impact.- Collaborated closely with Lieutenant Governor Jason Hayes and the campaign team to align digital marketing initiatives with the overall strategy.- Conducted market research and competitor analysis to stay informed about the political landscape and voter sentiments.- Managed the campaign's online reputation, promptly addressing voter queries and concerns.- Organized virtual events and town halls to engage voters directly and build trust in the candidate's leadership.- Implemented innovative digital strategies, such as influencer collaborations and user-generated content campaigns, to mobilize voter participation.My experience as the Political Digital Campaign Marketing Manager for Lieutenant Governor Jason Hayes has been incredibly rewarding. I am grateful for the opportunity to contribute to shaping the future of Georgia. Show less

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  The Saari Girl

  Apr 2022 - Dec 2024

  Digital Marketing Manager - PPC & SEO
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  OnlyBatteries.com

  Jul 2022 - Nov 2022

  Search Engine Optimization Consultant

  Here's an overview of my experience and contributions:Conducted comprehensive website audits to identify SEO opportunities and areas for improvement. Analyzed site structure, content, keywords, and technical elements to optimize search engine visibility.Researched and analyzed industry-specific keywords and trends to develop targeted SEO strategies. Implemented keyword optimization techniques to improve organic rankings and drive relevant traffic.Collaborated with the development team to ensure proper implementation of on-page SEO elements, including meta tags, headers, and URL structures, to enhance website crawlability and indexing.Conducted thorough competitor analysis to understand market dynamics and identify strategies to gain a competitive advantage. Implemented innovative SEO tactics to surpass competitors in search engine rankings.Developed and executed content strategies focused on providing valuable and informative content to users while incorporating SEO best practices. Created optimized product descriptions, category pages, and blog posts to attract organic traffic.Utilized Google Analytics and MOZ to measure key metrics, and generate actionable insights. Made data-driven decisions to continually optimize website performance and enhance UXImplemented technical SEO optimizations, such as improving site speed, optimizing mobile responsiveness, and resolving crawl errors, to ensure a smooth user experience and maximize search engine visibility.Collaborated with marketing teams to integrate SEO with other digital marketing channels, including social media & paid advertising, to drive synergistic results.Provided regular reports and analysis to stakeholders, highlighting key SEO metrics, website performance, and the impact of optimizations on organic rankings and traffic.Through my expertise as an SEO Consultant for a battery ecommerce business, I have helped drive organic visibility, increase website traffic, and improve online sales. Show less

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  Upwork

  Jun 2023 - now

  PPC Specialist & Marketing Consultant
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  American Autoparts

  Jul 2023 - Dec 2023

  Digital Marketing Manager - PPC
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  Kemah Palms Recovery

  Aug 2023 - now

  Digital Marketing Manager - PPC & SEO

  As the Digital Marketing Manager at Kemah Palms, a premier rehabilitation center, I blend innovative Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO) strategies to elevate our online presence and outreach. With a rich skill set in PPC Bid Management, Google Ads, Facebook Ads, and a deep understanding of SEO, I drive impactful digital campaigns that connect individuals with the essential rehab services they need.Rehab Marketing Focused SEO: By integrating the essential keyword "Rehab Marketing" into our SEO strategy, I ensure Kemah Palms stands out in a competitive landscape. My approach includes optimizing website content, meta tags, and backlinks with a keen focus on rehab-related terms. This targeted SEO effort has significantly improved our organic search rankings, making it easier for individuals seeking rehabilitation services to find us.PPC Bid Management: With a strategic bid management approach across platforms like Google Ads and Facebook Ads, I've optimized our advertising spend to achieve the highest possible ROI. My data-driven decisions ensure that our "Rehab Marketing" campaigns reach the intended audience, driving engagement and conversions.Google Ads & Facebook Ads Expertise: Harnessing the power of Google Ads and Facebook Ads, I create compelling ad campaigns that resonate with those in need of rehabilitation services. My thorough understanding of ad targeting and optimization techniques has led to increased visibility and meaningful interactions with our content.Comprehensive Digital Marketing Skills: Beyond PPC and SEO, my expertise encompasses a broad spectrum of digital marketing skills, including content strategy, analytics, and conversion rate optimization. I continuously seek out innovative ways to enhance our digital presence and connect with our audience effectively.Through strategic "Rehab Marketing" efforts, we aim to be a beacon of hope and a guide for individuals seeking a path to wellness. Show less