Meghan Lang

Experience

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  Ace Aquatics

  May 2017 - Sept 2017

  Staffing Coordinator

  Cultivated leadership, management, and organizational skills by creating over 400 lifeguard’s schedules and ensuring their proficiency in lifesaving skills, pool safety, and workplace professionalism.

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  St. Mary's College of Maryland

  Sept 2017 - May 2019

  Assistant Director of Admission for Digital Media

  - Acted as the project manager on all admissions marketing efforts, ensuring print deadlines, emails, website updates, and social media projects were met and completed.- Lead the Social Media team through a revamp effort by brainstorming and executing new campaigns, as well as implementing tools to help us measure their success. I contributed to a 60% increase in followers on Instagram and helped implement both Facebook and Instagram digital ads that pushed audiences to apply and attend admission events. This contributed to a 10% increase in enrollment from 2017 to 2018.- Maintained and managed a multi-state recruitment territory. Nurtured relationships with high school counselors and prospective students while maintaining a presence at relevant college admission events. Responsible for reviewing and admitting/rejecting all applications from this territory. - Rebuilt all email communications and print pieces to reflect the new branding. Conceptualized strategic messaging, wrote new copy, and created more engaging graphics and layouts for both emails and print pieces. Show less

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  Ace Aquatics

  Feb 2018 - May 2019

  Developed concise classroom instruction, promoted a productive learning atmosphere, and consistentlyimproved teaching methods by incorporating student and co-instructor feedback. Created a new swim lesson program across six pools; beginning with lesson planning, creating a website, scheduling each session, recruiting and hiring instructors, and handling all marketing of and registration for the program.

  • Lifeguard Instructor

    Jan 2015 - May 2019

  • Swim Program Coordinator

    Feb 2018 - Sept 2018
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  Social ICON

  May 2019 - Jul 2020

  Project Manager

  - Implemented Asana project management software to project plan, assign tasks to our team and subcontractors, meet all deadlines, and ensure events or projects are wholly pre-planned and flow smoothly.- Improved work efficiency and streamlined lead development by implementing time management strategies and work processes that have allowed for a 125% increase in current clients. - Managed the company’s back-office needs, coordinating and managing calendars, calculating payroll, and completing client invoicing.- Functioned as an account manager for clients; providing increased communication and strengthening relationships while monitoring budgets and project timelines.- Provided clients with digital presence audits, social media management, creative content development, website redesigns, digital ad placement and management, and event promotion and production. Show less

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  Sierra Pacific Consulting, Inc.

  Jul 2020 - Aug 2021

  Senior Content Specialist

  - Implemented content creation processes and SOPs for our internal team to ensure content is well crafted, effective, and created on time.- Increased our department’s profitability by 30% by standardizing content creation processes and centralizing information and documents with Basecamp and MS Teams to reduce content production time.- Created content calendars and posting schedules based on each client's current strategy and sales goals- Provided clients with sales content like Wordpress sites, case studies, blog articles, and social posts to increase the success of their sales funnel and better educate their prospective clients. Show less

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  Okendo

  Aug 2021 - Jun 2022

  Managing Editor

  - Built and onboarded the team into a creative request ticketing system and editorial calendar within Notion - Project managed all creative requests that came through to both the copy and design teams and oversaw the scheduling of the editorial calendar - Worked with marketing managers to conceptualize pieces that were engaging, designed to meet the goals set forward, and adhered to the Okendo brand guidelines & standards.

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  Athletic Brewing Co.

  May 2022 - now

  • Project Manager, Marketing

    Nov 2024 - now

  • Creative Project Manager

    May 2022 - Nov 2024