Mikhail Kalin

Experience

• 

  Skillset

  Sept 2011 - May 2017

  Преподаватель английского
• 

  Skyeng

  Jul 2019 - May 2024

  My team is responsible for the funnel stage from application to the first payment. The main metrics for the team are the application to payment conversion rate and CSC. As a product manager, I:- was responsible for the content and metrics of Introductory Lessons: Successful Lessons rate, Lesson to Payment conversion rate.- developed, tested, and deployed a new version of the questionnaire. This version increased the conversion rate from application to payment by 2 percentage points and ARPU by 18%.- launched the MVP version of the Trial Period for the Home Lyceum, which accounted for 10% of all Lyceum payments from December to January, with a conversion rate from Trial Period to payment of 5%.- created a Customer Journey Map and, together with an architect, developed a scalable technical solution that allows adding a trial period to any company product. Show less

  • Product Manager

    Dec 2022 - May 2024

  • Product Manager

    May 2018 - May 2024

  • Content Producer

    Jul 2019 - Dec 2022
• 

  LogicLike

  Sept 2024 - now

  Product Manager