Sibylle Kneer

Experience

• 

  Adidas

  Oct 2012 - Mar 2013

  Intern adidas PR Germany
• 

  Adidas

  May 2013 - Apr 2014

  PR Trainee

  • Learned the ropes of many different communication elements of a Global company from press materials over events to online platforms• Learned the subtle distinctions of how to appropriately handle business journalists, sports journalists, bloggers, internal stakeholders, fellow employees and agencies

• 

  Reebok

  May 2014 - Dec 2015

  • Lead the Social Media, PR and Digital Marketing part of the first Reebok Brand Campaign in Germany (Be More Human Campaign Fall/Winter 2015)• Started the conversation with the fitness consumer, organically building the audience of the first 10K followers on Instagram • Kept all PR related responsibilites • Gave an understanding of the power of fitness to the media and blogger landscape and this way created a strong and authentic network• Planned, executed and evaluated media and influencer activations such as PRshowrooms, product launches etc.

  • PR / Social Media / CRM Manager Germany

    May 2015 - Dec 2015

  • Assistant PR Manager Germany

    May 2014 - May 2015
• 

  Adidas

  Jan 2016 - Mar 2021

  • Partnered with VPHR by leading strategic alignment, project portfolio and COVID response across 7 countries in Latin America• Lead the LAM Diversity & inclusion initiatives, uniting cross-functional teams behind a common vision • Enjoyed the ride in the constantly changing marketing landscape, shaping the image of adidas Running, Training and Women's in Germany• Created and nurtured communities on social channels and on real world running tracks in several cities• Significantly increased market share and net promoter score• Activated events such as the Berlin Marathon or the yoga event series Wanderlust• Became an expert in mediating many diverse stakeholders, from free spirits to number crunchers

  • Senior Manager HR Strategy Latin America

    Mar 2018 - Mar 2021

  • Manager Brand Communication Running & Women's Germany

    Jan 2016 - Feb 2018
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  Taming The Inner Tides - certified brain-based coaching

  Aug 2020 - now

  Solution-focused Coach (ICF certified)

  We have built a world that our nervous system can't handle anymore. Building on neuroscience insights, mindfulness practices and pulling from many coaching hours, I enjoy being a partner in crime during crucial moments of personal or professional development for individual people or teams.

• 

  Act GREEN

  Apr 2021 - Sept 2024

  • Crafted the business model and service portfolio for act GREEN• Built a team of inspiring sustainability professionals with diverse perspectives and areas of expertise• Supported partners from different industries on sustainability strategy, stakeholder engagement and education• Lead the integration of the start-up into the established parent company as a new strategic business unit

  • Director Sustainability & People Strategy

    Feb 2023 - Sept 2024

  • Director Sustainability

    Apr 2021 - Feb 2023
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  Act.3

  Feb 2023 - now

  • Director Development & Coaching

    Sept 2024 - now

  • Director Sustainability & People Strategy

    Feb 2023 - Sept 2024