Nicole Doxtator

Experience

• 

  GE Healthcare

  Jun 2012 - Sept 2020

  • Coached 5,000 participant referral programs; achieving $248M (+25%) in revenue and $1B (+50%) in funnel growth yearly.• Overhauled end-to-end program process / reporting to eliminate 80% of manual work; automating ~200 hours per year. • Engaged business and marketing leaders across ~35 sales teams to increase sales via service delivery teams.• Mastered product knowledge of GE Healthcare portfolios to qualify ~20k sales leads per year; achieving ~70+% conversion rate.• Aligned each individual USCAN marketing plan across 6 key marketing tactics in collaboration with 15 directors. • Drove adoption of lead generation infrastructure/ Salesforce.com CRM tool; onboarding ~500 sales hires yearly.• Bridged industry visibility gap through reporting on ~400 new/updated projects monthly with external agencies related to construction builds. Show less • Partnered with commercial operations to standardize territory change processes; daily operations from 10 teams to 1.• Aided in transforming two territory management opportunity / quote process initiatives; reduced request time by +50%. • Led 15 projects that transitioned 30 teams to one territory coverage account source, while maintaining daily requests.• Contributed to 3 yearly US sales realignments; each transferring 3M accounts, 25K opportunities, and 75K quotes. • Integral role on transition team to bring GE Healthcare to Salesforce.com.• Governed sales access to Configure Price Quote tool and performed quarterly user audits / employee terminations. Show less • Achieved legal approvals on customer-facing brochures, one-pagers and trade show exhibits documents• Implemented and tested new products and promotions to remove all errors, set product pricing and developed Quick Buy product bundles to promote faster quoting.• Constructed reference pages within SMART to showcase our accomplishments in larger trade shows to the broader sales teams; such as RSNA. • Designed one-page descriptions of newly released products to be used for customer presentations and imported detailed long descriptions to be printed with quotes.• Developed and maintained monthly price books of over 500 Nuclear Medicine, Radio Pharmacy and PET / CT products. Show less

  • Region Marketing Specialist / Program Manager

    Apr 2015 - Sept 2020

  • Territory Management Analyst

    Dec 2012 - Apr 2015

  • Marketing Operations Manager

    Jun 2012 - Dec 2012
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  Rite-Hite

  Dec 2020 - now

  Product Marketing Specialist