Anne Karimi

Experience

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  Afya Sacco

  Mar 2015 - May 2015

  Intern
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  Expava.

  Aug 2016 - Aug 2020

  - Developed, implemented and managed various successful online campaigns for clients including Kahawa Festival.- Measured online campaign effectiveness through weekly and monthly reports.- Increased client traffic by an average of 40% by way of campaigns and engaging content.- Helped brands like Luxe & Allure achieve a strong social media presence by handling day-to-day inquiries and growing the sales qualified leads.-Incorporated SEO strategies that generated web traffic to companies like Fairview Estate. Show less

  • Digital Marketing Manager

    Oct 2017 - Aug 2020

  • Social Media Associate

    Aug 2016 - Sept 2017
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  Evail

  Aug 2020 - Jul 2021

  Inbound Marketing Executive

  - Managed a rich content calendar that attracted a qualified audience to the company's owned properties by way of blog posts, whitepapers, e-books, content syndication from partner sites, webinars and infographics.- Grew marketing-qualified leads by converting site traffic through calls-to-action, landing pages, and lead generation content.- Built and managed the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn and YouTube and grew the following on the pages.- Carried out frequent SMS campaigns and email campaigns for company updates and promotions.- Managed both on-page SEO and off-page SEO for the company.- Liaised with key industry partners to co-sponsor events that were relevant to the company's target audience e.g. KUSCCO Annual Conference that attracted about 1000 delegates.- Sourced for marketing funds from company partner vendors such as Veeam & Westcon Comstor Show less

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  Raydawn Communications Limited

  Aug 2021 - Jun 2023

  Digital Marketing Lead Consultant

  As the Digital Marketing Lead Consultant at RayDawn Communications Limited, I was responsible for driving the digital marketing efforts for Enwealth Financial Services Limited across Kenya, Uganda, and Mauritius. In this role, I excelled in the following areas:- Developed and implemented comprehensive digital marketing strategies to enhance brand engagement.- Created and designed compelling content for various social media platforms.- Identified the most suitable social media channels to effectively engage with the target audience.- Calculated and optimized return on ad spend (ROAS) to maximize marketing ROI.- Managed marketing budgets and allocating resources according to specific needs and objectives.- Conducted thorough SEO audits to identify and address areas of improvement for enhanced search engine performance.- Proactively identified and capitalized on new opportunities for customer engagement.- Ensured efficient and effective community management across all social media platforms.I was committed to driving measurable results and delivering exceptional digital marketing solutions. Show less

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  TAMI Digital

  Mar 2023 - now

  Co-Founder & Digital Marketing Strategist

  - Collaborate with businesses and brands to define and achieve digital marketing objectives.- Develop and implement tailored digital strategies to maximize growth on social platforms.- Craft compelling content that resonates with target audiences, enhancing brand connections.- Utilize digital storytelling to narrate a brand's impact, emphasizing problem-solving and unique value propositions.- Leverage data-driven insights to optimize campaigns and ensure measurable results.- Focus on increasing brand awareness, driving engagement, and boosting conversions through innovative digital marketing techniques.- Provide guidance on social media best practices and effective content marketing approaches.- Passionate about helping brands build lasting relationships with their audiences. Show less

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  AReL: Action for Refugee Life

  Jun 2024 - now

  Marketing Director