Anusha Bharathan

Experience

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  Lotus Chocolate Company Limited

  Jun 2021 - Dec 2021

  Marketing Assistant

  During my time at Lotus Chocolate, I contributed to enhancing the company’s digital presence through targeted marketing strategies and hands-on use of industry-leading tools. My key contributions included:- Increased Instagram engagement by 550% through optimized content strategies, hashtag research, and posting schedules, leveraging tools like Hootsuite for social media management and performance tracking.- Expanded brand visibility and increased positive sentiment by 30% using Google Ads and Meta Ads Manager to create targeted ad campaigns that resonated with the audience.- Conducted market trend analysis using Google Analytics to derive actionable insights, leading to a 10% rise in sales for the following quarter.- Assisted in content creation across platforms, utilising Canva and Adobe Photoshop for visually appealing posts that aligned with the brand’s messaging.- Worked with the team to develop data-driven marketing strategies, using Google Ads and SEO tools like SEMrush to improve visibility and follower growth.This role gave me practical experience with tools like Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools, further refining my skills in social media marketing, data analysis, and paid advertising. Show less

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  Civimec Engineering Pvt Ltd

  Jan 2022 - Jun 2022

  Project Management Assistant

  As a Project Management Assistant at Civimec Engineering, I was responsible for supporting the project management team across multiple initiatives, ensuring efficient documentation and smooth project workflows. My key responsibilities and achievements included:- Managed project documentation for five ongoing initiatives, ensuring data accuracy, compliance, and timely updates, which improved overall project coordination.- Led 10 problem-solving sessions, presenting solutions to cross-functional teams, resulting in a 15% increase in project efficiency.- Collaborated with engineering and management teams to analyze project data and offer actionable recommendations to improve operational processes.- Utilized Microsoft Office tools such as Excel for project tracking and PowerPoint to deliver reports and presentations to stakeholders.- Supported the project manager in identifying risks and opportunities, contributing to the successful delivery of key milestones.This role enhanced my skills in project management, data analysis, and cross-functional collaboration, while sharpening my ability to remain organised and detail-oriented in a high-pressure environment. Show less