Sherry Patton

Experience

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  Dothan Eagle

  Jun 2002 - May 2008

  Sales Executive

  Market and sell all products to include Daily and Weekly newspapers, TMC products, Direct Mail Pieces, Magazines, Special Sections and Special Events that are distributed over an 18-county area of AL, FL & GA ► Develop relationship with new and existing customers and provide information to maximize sales volume► Travel throughout assigned territory to call on regular and prospective customers► Prepare and maintain territory sales performance using (self-created) spreadsheet on a daily/weekly basis for supervisor and personal use Show less

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  Mspark

  May 2008 - Dec 2017

  Hand-selected out of 75 sales executives by Senior Leadership for newly created position to lead and develop new go-to-market strategy to drive revenue growth and increase profitability on Impact Postcard. Passionate motivator and mentor focused on developing a program that would inspire participation across local and national segments of business to achieve outstanding results and increase profit margin.• Aided in creating product structure, internal marketing strategies and internal processes to drive sales growth in sales of Impact Postcard product while managing $2.1M book of business.• Collaborated with internal partners and Marketing Team Product Manager to create sales collateral to be used company-wide to drive sales and educate sales executives on strengths of product resulting in $2M sales of Impact Postcard Initiative.• Increased National participation by Senior Sales Executives by over 60% in less than 6 months by collaborating and developing strategies to sell product to Fortune 500 companies.• Recognized for winning National New Business Revenue Contest resulting in $300K in new revenue in Q2 alone (Ranked #2 out of 15 National Reps in contest). Show less Promoted to National Accounts during reorganization. Developed and executed innovative customer and account plans for corporate/national accounts.• Selected as one of 8 sales executives for new “go-to-market” sales strategy for Franchise Brand accounts based on consistent high achievement in exceeding sales objectives for both new and existing accounts with exceptional process discipline. • Mentored and developed programs and guidelines for local sales force of 60+ local sales executives in engagement with franchisees and provided information to maximize sales revenue volume and increase return on investment.• Trained, managed and provided local sales support to flawlessly execute Franchise programs for Dairy Queen and Subway accounts, resulting in 122% YOY growth in brands.• Managed $3.5M book of business and exceeded new account quota by 256% through national prospecting efforts and innovative customer demographics analysis.• Continued to lead relationship cultivation and development, marketing and sales strategies for major franchisors and agencies for Dairy Queen and Subway, which resulted in personally closing 21 new accounts in 12 months. Company standard is 6 in 12 months. Show less Hand-selected out of 50 sales executives for newly created position to act as “pilot rep” for new segment of business following reorganization/account stratification. Responsible for managing and selling to Mid-tier accounts on National platform.• Consistently led the organization in quota achievement by growing existing accounts by over 123% and exceeding new accounts by 290%.• Delivered 466% YOY revenue growth for both new and existing accounts through strong client relationships and the use of consumer analytics to strategically develop marketing programs that delivered strong ROI and sales revenue growth for clients.• Success later led to team development consisting of 6 sales executives around Major Account Strategy.• Selected out of 50 sales executives to participate in beta-testing of new CRM software. Show less Directed and managed a team of 7 sales executives to sell shared mail and analytics services to small businesses in assigned territories in South Alabama, Southwest Georgia and the Florida Panhandle.• Fostered teamwork environment that motivated employees to achieve their highest potential.• Established strategic annual plans and helped team to uncover new opportunities for growth in new and existing accounts resulting in $1.4M revenue added.• Screened, hired, trained, mentored and motivated reps through field work and consistent interaction on mastering the 5-stage Selling Process resulting in 5 of 7 team members reaching annual quota. Show less Maintain superior knowledge of direct mail industry and competitors’ products, promotions and strategies to provide highly effective advertising solutions to clients in assigned markets in Dothan, AL, Albany, GA and Panama City, FL.• Grew territory from $280K to $1M in less than 3 years (over 343%)• Exceeded expectations for New Sales Executive by ability to forego annual compensation guarantee after only 6 months by achieving 172% new account sales in that short time.• Rookie of the year 2009 due to achieving New Account quota 12/12 times and delivering 177% quota achievement while also delivering 128% on existing account quota. Show less

  • Director of Sales & Marketing, Impact Postcard

    Dec 2016 - Dec 2017

  • Director, National Accounts

    Jan 2015 - Dec 2016

  • Major Account Executive

    Jan 2013 - Jan 2016

  • Territorial Sales Manager

    Feb 2011 - Mar 2013

  • Territorial Sales Representative

    May 2008 - Feb 2011
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  Main Street, Inc.

  Jan 2018 - Oct 2020

  Since 1998, Main Street has provided superior solutions and services to financial institutions nationwide. Main Street partners with over 2,000 community-oriented financial institutions to provide data-driven print solutions to enhance customer relationships with relevant, affordable checking, analytics and marketing programs. By helping Discover Your Customer DNA, we will deliver insights needed to achieve your relationship and growth objectives. Our simplified approach equips businesses with the information and tools needed to win in today’s market. Whether you are seeking to acquire, retain, or expand customer relationships, Main Street provides a cost-effective, straightforward partnership to meet your goals. Show less

  • Vice President Of Business Development

    Aug 2020 - Oct 2020

  • Regional Vice President of Sales

    Feb 2020 - Aug 2020

  • National Account Executive

    Jul 2018 - Feb 2020

  • Strategic Account Manager

    Jan 2018 - Jul 2018
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  Onovative

  Oct 2020 - Jun 2021

  Vice President Of Business Development

  We put control back in the hands of bank marketers with our marketing and communication software, Core iQ. Our platform empowers financial institutions to manage data for strategizing throughout the consumer lifecycle and engaging with consumers through multiple channels. With software that integrates directly with existing core banking systems, we help banks and credit unions drive results by bolstering growth with their current account holders and within their markets.

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  Doxim

  Jun 2021 - Apr 2022

  Regional Sales Director

  Doxim is the consumer communications and engagement technology leader serving financial and regulated industries. Our platform with its suite of integrated, SaaS software and document technology solutions helps clients digitize operations, improve efficiency, and modernize consumer experience. With Doxim, clients can communicate reliably and effectively, improve cross-sell and upsell opportunities, and drive increased loyalty and wallet share through personalized omnichannel communications.Doxim is proud to work with over 2,800 clients across North America, Europe, Africa and Asia who benefit from our consumer communications management and consumer engagement solutions. We continue investing in innovation to help our clients be successful on their journey to digital transformation.Our clients in banking, wealth, healthcare, insurance, utilities and government partner with Doxim to optimize their communications to serve their consumers better. Show less

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  First Orion

  Apr 2022 - now

  First Orion is a global provider of digital call experiences for the world's leading carriers, enterprises, and developers. The First Orion Communications Protection services provide scam, fraud, and spoof defense solutions to hundreds of millions of consumers. The company's Branded Calling solutions, INFORM® and ENGAGE®, allow businesses to customize their calls with a name, logo, and short message. Our solutions are STIR/SHAKEN-capable to deliver RCD and other technologies in the future. First Orion powers enhanced branded communication experiences for T-Mobile, Metro by T-Mobile, Boost Mobile, Sky, AT&T, along with Fortune 500 brands, PrivacyStar®, and other mobile apps. First established in 2008, First Orion is headquartered in North Little Rock, Arkansas, with offices in Seattle, London, and Dubai, and over 350 people employed globally. Make the connection at www.firstorion.com, @FirstOrionCorp, or the First Orion Blog. Show less

  • Enterprise Sales Director, Insurance

    Oct 2023 - now

  • Senior Sales Executive

    Apr 2022 - Oct 2023