
Pragati Arya
Human Resources Executive

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About me
IIM Udaipur’26 | Marketing Professional
Education

Gargi College, Delhi
2016 - 2019Bachelor of Arts - BA Business/Managerial EconomicsGargi College

Greenway Modern School
-Business/Commerce, General
Indian Institute of Management Udaipur
2024 -Master of Business Administration - MBA
Experience

Share India Securities Ltd.
Jun 2018 - Jul 2018Human Resources ExecutiveScreening resumes of prospective candidates through Naukari.comAligning candidates for interviews

Insightóne
Sept 2018 - Oct 2018Public Relations InternCommunicating and building relationships with Delhi University colleges for their annual college fest.

THE BLING STORES LTD
Sept 2018 - Oct 2018Social Media Marketing InternAssisted in marketing and advertising The Bling Stores initiatives on social media platforms including Facebook and Instagram.

Bing Viral Media
Mar 2021 - Oct 2022Senior Social Media Executive• Worked with 20+ brand and assisted them in increasing their social media footprint • Successfully super headed Ad campaign on Instagram, Facebook and Google• Cascading of social media analytical reports and Calendars to respective clients on a monthly/ weekly basis • Matching influencers with the brand requirements to target a relevant audience and boost social media presence efficiently • Leveraged data to understand what worked on each social media platform to increase reach and engagement rate• Maintained a strong social media presence across Instagram and Facebook • Led a team of graphic designers for the creative part and content creation Show less

BornHi Digital
Jan 2023 - Jul 2023Brand Consultant• Developed and executed brand strategies for diverse clients like InstaxIndia (Fujifilm), Jupiter Electric Mobility, and Jupiter Wagons Limited,resulting in the achievement of their business objectives and increasingbrand awareness.• Managed client relationships, ensuring timely delivery of projects,addressing their concerns, and providing strategic recommendations forbrand growth.• Planned and implemented integrated marketing campaigns across socialchannels, resulting in increased customer and brand awareness.• Conducted in-depth market research and competitor analysis to identifyopportunities and market positioning. Show less

Lemon Tree Hotels
Dec 2023 - Jun 2024Senior Executive- Brand and Communications
Indian Institute of Management Udaipur
Jun 2024 - nowStudent
Licenses & Certifications
- View certificate

Digital marketing strategy
EdX
Volunteer Experience
Student Volunteer
Issued by Connecting Dreams Foundation on Aug 2018
Associated with Pragati AryaStudent Volunteer
Issued by National Service Scheme on Aug 2016
Associated with Pragati Arya
Languages
- enEnglish
- hiHindi
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