Joyce Larkins

Experience

• 

  AT&T

  Jan 1995 - Jan 2009

  • Business Development Director

    Jan 2007 - Jan 2009

  • Sales Executive

    Jan 1995 - Jan 2009
• 

  LM

  Jan 2011 - now

  FOUNDER & CEO

  LM is a specialized experiential event production company that was created out of a vision and awareness of a market need that evolved in a vast customer segment. As a career corporate sales and marketing professional who built success on identifying voids and creating solutions, the need to accommodate C-Level executives in a luxury portable model amid restrictions, impositions and logistics limitations became very apparent. This inconvenience presented an opportunity to leverage my innovation, problem solving and organization skill set in formulating the entire solution cycle from ideation to strategy to execution in 6 months. Through our unique execution process we've been engaged by corporations, foundations, consumers and lifestyle brands. SUMMARYDefine, design, and directly manage nearly all aspects of end-to-end customer experience and desired engagement impact by transitioning high level strategic customer concepts to detailed production and execution tactics for clients.Deliver unique “go-to-market” strategy leveraging expertise in branding, public relations, strategic partnerships, event production, product and segment marketing and client engagement.Effectively launch and develop marketing and advertising communication campaigns across multiple platforms including social media, PR and media outlets.Strategically communicate new customer acquisition strategies for niche industry to executive stakeholder partnerships nationally and internationally.Create and execute unique original marketing concepts, product brands, segments, marketing strategy and messaging of numerous major, regional and private brands to consumers and elevate brand awareness, consumer/brand convergence and loyalty.Established 38 Strategic Supplier Partnerships in niche industry.Provide SME counsel in margin analysis based on demand, viability, and profitability to diverse consumer and business groups and executives seeking consumer engagement and acquisition. Show less