Ron Molina

Experience

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  McCann-Erickson & Jimenez/DMB&B

  Oct 1991 - Oct 1999

  ROLES: STRATEGIC ACCOUNT MANAGEMENT

  Managed the brand and product ad and communications campaigns of various client companies.

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  The Coca-Cola Company

  Dec 1999 - Nov 2007

  ROLES: CONSUMER MARKETING -- REGIONS, FIELD MKTG OPERATIONS, KEY ACCOUNTS & CHANNEL MARKETING

  > Senior Consumer Marketing Manager -- Regions, Field Marketing Operations for Visayas Region (1999-2002) accounting for business worth 16Bn a year.> Senior Field Marketing Manager for Cosmos brands, Visayas, Mindanao and South GMA Regions (2002-2005), accounting for business worth 18Bn a year.> National Senior Manager for QSR/Horeca Channel, and Key Account/Channel Marketing for Coca-Cola brands, (2006-2007), accounting for business worth 12Bn a year.At The Coca-Cola Export Corporation, the Philippine branch of the Coca-Cola Company, my focus was on executing for success across the value delivery network, driving the key drivers of increased consumption -- awareness, preference, price-value, purchase intent among consumers; availability, merchandising, cooler productivity, price compliance at the trade end. Year after year, I met my region's budgets/rolling estimates, collaborating with Bottler partners to make ithappen.The role called for thought leadership in various areas including shopper research, channel segmentation, path to purchase messaging, defining a picture of success per channel, piloting model markets, managing key accounts and route-to-market redesign for increased effectivity and cost efficiency.From 2005-06 when Coke business slowed and did not exhibit growth, segmented execution utilizing the portfolio of brands across different categories was central to revenue growth management. I implemented this at model outlets and channels and saw on average a 15% improvement on business. In fact this was at the heart of a proposition that won back Araneta Center business from a five-year exclusivity deal with Pepsi. I led negotiations, developed the pitch and concluded it successfully in six months, growing the local on-premise key account business by no less than 5%. Show less

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  Smart Communications, Inc.

  Dec 2007 - Aug 2016

  ROLES: CATEGORY MKTG NEW CONTENT SERVICES, MOBILE BROADBAND POSTPAID BUSINESS, MANAGED BRAND EQUITY

  Business Lead for e/Books and Videos Content (July 2014 to present) Category Marketing for new content services (July 2013 to June 2014)Launched SPINNR, the country's first music streaming service that gave users unlimited mobile access to music, downloads at best possible rates, with data included for as little as P2.50/day, chargeable to mobile load or bill. Captured this in a simple value proposition: Music Meets Awesome, a line quoted by Taylor Swift as she plugs the her album on Spinnr. Executed an integrated marketing campaign capped by a mall activity caught on video that went viral, getting more than 1Million views via organic shares and conversations within six days from posting. The video is still on YouTube titled Drop 600.Launched BUQO, an e/books & mags distribution service by Summit Media with Smart as exclusive operator billing partner, allowing more Filipinos access where there used to be none with an unmistakable proposition: read more, spend less, no credit card necessary.Launched BLINK, a Hollywood entertainment distributor with Smart as exclusive operator billing partner, giving more Filipinos access previously possible only if one had a credit card and a US account on Netflix or hulu. It's just a matter of time before more people discover the distinctive pleasure of the ultrapersonal entertainment experience.Launched VIEWSTREAM, the world's first mobile app that let users catch all GILAS PILIPINAS GAMES LIVE at both the FIBA World Cup held in Spain and the 2014 Asian Games held in Incheon South Korea. The app got a 4/5 star rating on Google Play from people who appreciated the away-from-tv access. Show less

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  Seed Consulting Inc

  Oct 2016 - now

  ROLE: Founder and President, CMO

  Successful Employment and Entrepreneurship Designed. A Start-Up with Big Dreams.

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  Ginebra San Miguel

  Feb 2017 - now

  Assistant Vice President and Marketing Manager