Ellias Appel

Experience

• 

  Interflora Australia

  Jan 2000 - Jan 2002

  Sales Representative

  • Retail sales

• 

  BT Building

  Aug 2003 - Dec 2005

  Marketing Coordinator

  • Designed and produced marketing materials and campaigns, managing internal sales staff and external agencies.

• 

  Opuland Developments

  Jan 2006 - Aug 2014

  • Delivered concurrent residential projects constituting 79 residences. • Oversaw rezoning applications, funding documentation, and stakeholder relationship building. • Managed statutory planning submissions, consultants, stakeholders, and investment documentation. • Statutory planning submissions.• Consultant management.• Stakeholder engagement and investment documentation design.

  • Development Manager

    Jan 2008 - Aug 2014

  • Assistant Development Manager

    Jan 2006 - Jan 2008
• 

  Jelna Corporation

  Aug 2010 - May 2017

  Development Manager

  • Business analysis, secured first-stage funding for a $30m retirement village development.• Managed contractor appointments and prepared the site for a $15m sale.

• 

  The Apple garden

  Apr 2013 - Mar 2014

  Company Owner

  • Flower installation at Melbourne Fashion Week and The Australian Open. • Landscaping and installations for David Rodd (JB HiFi chain Co-Founder) and Alannah Hill (Fashion Designer).

• 

  Freelance

  May 2014 - Oct 2016

  Freelance Writer
• 

  Meadows Partners Pty Ltd

  Jul 2015 - Jun 2016

  Senior Property Consultant

  • Led CRM adoption. • Design and implementation of eMarketing campaigns. • Established off-market sales division with $14m+ of property listings.

• 

  JNE Management

  Jul 2016 - Sept 2018

  Development Manager

  • Conducted financial modelling and feasibility studies for prospective developments.• Designed development frameworks, scope, and statutory research.

• 

  NoYA

  Aug 2020 - Nov 2020

  Head of Product

  • Led ideation and core value proposition determination for a DIY prefabricated backyard-studio product.• Conducted feasibility studies and product viability assessments.

• 

  All Graduates Interpreting & Translating

  Oct 2020 - Jun 2023

  • Reworked proof-of-concept into a platform framework, delivering a Telephony platform with CMS and multilingual journey-mapping capabilities.• Developed and delivered product documentation and staff training content.• Defined product features, user stories, UX wireframes.• Negotiated the underlying technology stack with the development lead.• Improved organisational capacity and tendering capabilities resulting in several contract wins and expanded service agreements.• Delivered products for Local Government, Public Hospitals, and Job Active Employment Providers. Show less • Delivered a time-sensitive digital product (multilingual caller triage platform), and related service delivery team, to meet COVID responsiveness for State and Federal Programs.• Collaborated with external project partners and government department stakeholders to co-design solution. • Managed a service delivery team and development Scrum. • Grew tool competency in external project partners & service delivery team, trained service delivery team.• Delivered wireframing, UX design, and adapted backlog items to ensure value delivery amidst changing requirements. Show less

  • Business Development Coordinator

    Oct 2018 - Jun 2023

  • Senior Product Manager (Lime Multilingual Messaging)

    Oct 2018 - Jun 2023

  • Senior Product Manager (Multicultural Navigator)

    Oct 2020 - Jun 2021
• 

  NEXPD Training

  Oct 2021 - Jun 2023

  Senior Product Manager

  • Developed and implemented the product strategy for an eLearning marketplace, LMS, CMS, and event ticketing solution.• Delivered 40 eLearning products and associated digital content.• Designed the digital experience and co-designed UI.• Led a multi-disciplinary team to deliver an MVP, utilizing agile development practices and growing team competency. • Acquired and Activated over 1,000 customers, designed eMarketing campaign for a pipeline of 4,000+ prospects in the AU/NZ market. Show less