Abid Malik

Experience

• 

  Union Bank Limited

  Feb 2002 - Nov 2004

  Operation / Customer Relationship Officer

  A diversified role held during the tenure. Worked in different units of Cards Operation including: Cards payment, IPU, Mail Management unit and Call Center.

• 

  KASB Bank

  Dec 2004 - Apr 2005

  Phone Banking Officer

  Dealt with banking products and transaction (directly dealing with customer queries regarding consumer banking products) pay order, BT, etc.

• 

  Citi

  Apr 2005 - Apr 2013

  Established a new sales channel for advance loan on phone sales and for insurance sales for targeted marketing. » Managing the sales unit in terms of team management, target definition and tracking.» Successful in meeting the monthly sales targets. Also managed a sales force of 40 individuals, 2 team leaders and 1 sales coordinator.» Monitoring and tracking of each program against the set goals including P&L forecasts, target numbers for leads, insurance, direct debit facility, acquisitions, alerts, ANR. Show less

  • Product & Analytics Manager – Liabilities

    Nov 2008 - Apr 2013

  • RSM/Sr. Sales Manager – Telesales

    Jul 2006 - Oct 2008

  • MIS Analyst – Telemarketing

    Apr 2005 - Jun 2006
• 

  United Bank Limited

  Apr 2013 - Apr 2019

  VP / Product Head – Credit Cards

  Analyzed market direction & developed product strategies, business plans and financial targets. Spearhead co-brand & corporate cards. Evaluated P&L and performance metrics; collaborated with teams in a complex matrix environment.

• 

  Faysal Bank Limited

  May 2019 - Jun 2023

  SVP / Head of Cards & Running Finance Business

  Responsible for developing and executing the overall card and payments strategy for consumer card products including P&L management. Monitoring business financial performance and Identifying opportunities and risk, building these in business strategies.Key Highlights:2019 – Successfully launched Blaze & Velocity cards, along with the conversion of existing MC2 cards. Revamped the reward proposition to SmilePoints and implemented a strategic repositioning of Platinum & World Card.2020 – Accomplished seamless platform migration from Vision+ to Euronet, fulfilling the Chip&Pin re-carding mandate by the Regulator.2021 – Pioneered the launch of Pakistan's First Shariah Compliant Islamic Card (based on tawarruq principles), setting new standards in the industry.2022 – Led the world's largest conversion of conventional cards to Islamic Cards, contributing to a positive transformation in the banking landscape. Show less

• 

  Bank Alfalah Limited

  Jun 2023 - Aug 2024

  EVP - Head Unsecured Product Management
• 

  Meezan Bank Limited

  Aug 2024 - now

  EVP - Head of Issuing Business (Cards & New Initiatives)