Paul Seabrook

Experience

• 

  Staffordshire University Students' Union

  May 2009 - Aug 2011

  Information Assistant

  Responsible for providing front-line customer service helping Students Union members and stakeholders.Promoted Students Union and university services, signposting students towards appropriate help.Managed groups of staff whilst assisting with the creation, promotion and running of Welcome Week activities and events for new university students.

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  ANOVO

  Dec 2011 - Jan 2012

  Technical Support Call Centre Operative

  First line technical support for mobile phones on behalf of large phone retailers.Assessing the extent of any problems and troubleshooting solutions, where possible providing immediate over-the-phone solutions to customers in order to minimise returns.Using initiative to decide if a phone can be fixed over the phone, if a replacement should be provided, or if it would need to be returned for repair.

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  Aviva plc

  Jan 2012 - Mar 2014

  Customer Adviser

  Investigated issues with company pensions, worked with a portfolio of Financial Advisers and companies to help keep each stakeholder happy.Trained staff in specialised roles (billing)Identified improvements in Aviva Pensions processes to make tasks more robust.

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  Naked Wines

  Apr 2014 - Oct 2018

  Marketing Executive

  Managed email campaigns end-to-end as part of a close-knit Marketing team, segmenting appropriate customer groups and methodically A/B testing to maximise sales and retain subscribers.Encouraged customer engagement with new products and brands through wine pre-order email campaigns, introducing new content and product combinations which dramatically increased profit per sale.Project Managed high profile website promotions, liaising with the Merchandising team to produce exciting and engaging offers to maximise conversion and lifetime value.Improved the forecasting system to help with stock management.Managed members of other teams for key campaigns, ensured each department worked effectively to complete the task, and trained new staff in these roles.Managed teams of staff during Naked Wines public tasting events. Show less

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  The Share Centre

  Oct 2018 - Nov 2021

  CRM Email Marketing Executive

  Ownership of CRM platform including management of email marketing campaigns and maintaining the relationship between internal and external stakeholders.Developed and implemented key marketing campaigns alongside the Marketing Manager, including creating campaigns to brief, campaign execution and post-campaign analysis.Created new customer journeys at both ends of the customer lifecycle, and identified further possibilities for greater customer engagement through more targeted personalisation, segmentation and behaviour identification.Led a review of the previous email service provider, identifying future needs of TSC, recommended a new provider that would meet those needs and led the successful migration of 250k customers over to the new platform within a three month period.Liaised with other departments to identify areas where data silos were a problem, recommended ways to automate processes and proposed future projects that would help improve customer experiences and business KPIs.Audited and improved the marketing archive filing system, standardised naming conventions to allow for more efficient data storage and retrieval of linked marketing materials for campaign reporting or GDPR requests. Show less

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  Public Library of Science (PLOS)

  Jan 2022 - now

  Email Marketing Manager