
Celeste Urbanic
Influencer Community Specialist

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About me
Senior Enterprise Customer Success Manager
Education

Purdue University
2011 - 2015Bachelor of Arts - BA Public Relations/Image ManagementActivities and Societies: Alpha Chi Omega, Purdue University Dance Marathon, Health and Human Sciences Student Council, and Boiler Communications Public Relations Student council member for Health and Human Sciences Student Council (2012-2013), Alpha Chi Omega member (2012-present), Vice President of Public Relations and Marketing for Alpha Chi Omega (2013-present), Purdue Dance Marathon Committee Member (2011-present), and Boiler Communications Account Associate (2014-present)
Experience

Ditto.com
Aug 2015 - Jan 2017Influencer Community Specialist• Responsible for developing and implementing pilot programs and A/B testing.• Oversaw influencer and marketing campaigns from start to finish.• Reported to Influencer Manager and VP of Marketing on key performance indicators. • Analyzed potential influencers and campaigns with a social media analytics tool.• Grew Influencer program by 500 percent.

Ibotta, Inc.
Feb 2017 - May 2019• Expanded relationships for over 30 active Consumer Packaged Goods clients, managing in-app marketing campaigns from client proposal to execution.• Monitored and managed campaign budgets through portals and Excel spreadsheets.• Worked collaboratively with the sales team to grow a diverse portfolio of accounts, acting as the point person on program strategy, campaign optimization and revenue expansion.• Developed strategic, data-driven recommendations for campaigns that met objectives and KPIs.• Built custom dashboards in Looker to meet the data needs of the client. Show less
Client Success Manager
Sept 2018 - May 2019Client Success Associate
Feb 2017 - Aug 2018

GoSpotCheck
Jun 2019 - Mar 2020Associate Customer Success Manager, Enterprise• Established regular communication with the customer to meet business and product needs. • Created custom reports using SQL, Looker, and Excel.• Analyzed and synthesized large quantities of data into key insights.• Helped resolve workflow conflicts through troubleshooting and cross-departmental communication.• Presented complex information regarding products and issues to a range of stakeholders, from the CEO to external customer.• Helped project manage the rework of the customer’s reporting suite (embedded Looker interface) fromconcept to delivery.• Coordinated and hosted a conference for 50 admin users which included consulting sessions,product UX lab, and key talks.• Acted as a temporary Enterprise Customer Success Manager Show less

Wix.com
Nov 2020 - Feb 2024Manager of Customer Success
Mar 2022 - Feb 2024Senior Client Success Manager
Aug 2021 - Mar 2022Client Success Manager
Nov 2020 - Aug 2021
Licenses & Certifications

Scrum Master Certified (SMC)
Scrum AllianceMay 2020
Volunteer Experience
Activities Facilitator
Issued by Boys and Girls Clubs of America
Associated with Celeste Urbanic
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