
Kaushal Sharma
Entrepreneur Project

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About me
Digital Marketing Lead - Marketing Automation & CRM (SFMC, Eloqua, Veeva & MyForce), Centre of Excellence @Viatris
Education

ICFAI University
2009 - 2011MBA Marketing & E-Business
JSR Co operative CLG, Ranchi University
2006 - 2009B.A English
Experience

Kitab Market
Apr 2010 - Mar 2011Entrepreneur Project- Lead a team of 3 people for establishing the business in east zone of India.- Involved in developing promotional strategies of business in state of Gujarat.- Responsible for generating sales and providing revenues to the business.- Involved in expanding business and developing revenue model.

TalentsIn
Apr 2011 - Sept 2012Co-Founder & CMO (Online & Social Media)The highlights of my role is :- Involved in forming complete business plan during pre-launch.- Involved in strategic planning of the business along with CXOs and Board of Directors.- Responsible for driving sales & generating revenues.- Responsible for Building new channels of Business Development.- Responsible for complete online marketing of the portal.- Involved in formulating SMM & online campaigns to drive traffic.- Coordinating with internal and external stakeholders both online and offline.- Responsible for market research & business analysis for forming strategies.- Involved in development of User Interface of the site.- Involved in building relations with media and effectively formulating and executing media campaigns.- Bringing fresh talents into business development role.Ready to get in touch? Shoot an email at kaushal.sharma@talentsin.com Show less

Strategic Infra Services
Sept 2012 - Aug 2013Digital Media StrategistOnline Branding | Social Media Marketing | Social Media Optimization | Social Media Community Management | Marketing Strategy | Social Media Marketing Audit | Webinar Marketing | Word of mouth marketing | Blog Marketing | Viral Marketing | Campaign ManagementDigital marketing, social innovation, channel integration, conceptualizing, strategizing and engaging brands socially.- Online Marketing & lead generation for clients- Responsible for complete social media marketing of client.- Content development & marketing (blogs, whitepapers & reports)- Social media community management.- Facebook & LinkedIn advertising (execution & monitoring).- Webinar marketing & Online events by conducting and participating.Online Events conducted:- "Future trends in Marketing Automation" by Ted Rubin (#MA13 #RonR)- “Social media footprint in socialsphere” by Jeffrey Hayzlett (#socialsphere)- The Great Indian Marketing Summit’13 (#gims13)- IGATE CEO Golf Cup’13 (#igateceogolf)- CMO Summit 2012 (#CMOSummit)- DMA India 2012 (#DMAI2012) Show less

MyParichay
Nov 2013 - Nov 2014Product Marketing Specialist (Online & Social Media)Online Marketing | Online Branding | Content Marketing | Social Media Marketing | Social Media Community Management | Marketing Strategy | Webinar Marketing | Blog Marketing | Digital Analytics | Lead Generation | Email Marketing | Facebook Adverts | Zoho CRM | SendGridResponsibilities: - Social media marketing (account handling, analysis & monitoring)- Product marketing all across (Inbound)- Email marketing (outbound & inbound)- Content Marketing & Development (Blogs, PRs, reports)- Creating channel specific marketing strategy designed to target, reach and engage the target Audience.- Handling marketing leads (Monitoring via Zoho CRM)- Digital Marketing campaigns and advertisements (Channels used – E-mail Campaigns, Online Events, Webinars, Social Media channels (Facebook, Blogs, Twitter, LinkedIn), Paid Campaigns (Banner ads, PPC and others)- Facebook & Linkedin Adverising account handling, execution & monitoring.- Monitoring by use of Sprout Social, Twitonomy, Monitor,Wildfire App, Quintly SipSocial etc.www.myparichay.in | www.myparichay.in/website/ Show less

Wipfli
Jun 2015 - Nov 2018Digital Marketing ConsultantContent Development & Marketing | Social Media Marketing | Webinar Marketing | Email Marketing | Digital Analytics | Social Media Advertising | Google advertising and analytics | Marketing Budgeting | Hubspot Marketing Automation | Gotomeeting Webinar | On24 Webinar | Webex Webinar | Sendgrid & Mailchimp user | Wordpress and Sitecore cmsMarketing automation - Hubspot: •Responsible for setting up Hubspot in Wipfli •Responsible for global promotions through marketing automation program (Hubspot) for Wipfli global clientsDigital marketing – Wipfli clients: •Executing omnichannel marketing campaigns across web and social media•Worked with the marketing consulting service line handling marketing campaigns (email, so-cial, communications, SEO, SEM, advertising and analytics) for clients from the US•Leading marketing campaigns online (web) & social media (Facebook, LinkedIn and Twitter) for the consulting business in India•Managing google adwords and google analytics for Wipfli clients•Managing Wipfli (Sitecore cms), WipfliWebMarketing (Wordpress cms) and SpiderLogic (Wordpress cms) websites.•Visit https://www.wipfli.com/about-wipfli/partners-and-associates/sharma-kaushal Show less

EY
Nov 2018 - Jul 2020Supervising Associate - Brand Marketing & CommunicationContent Development & Marketing | Social Media Marketing | Social Media Advertising | Google advertising and analytics | Marketing Budgeting | Employer Branding | Sprinklr Marketing AutomationMarketing automation - Marketo: •Responsible for managing Marketo marketing automation •Responsible for global promotions through marketing automation program (Marketo) for EY GDS global countriesEmployer branding – EY GDS:•Leading Employer Branding for EY Global Delivery Services•Setting/Managing comms plan for GDS employer branding for respective service lines•Leading social marketing campaigns on social media (Facebook, LinkedIn and Twitter) for theEY GDS global business•Media planning and budgeting•Media advertising - management, ideation and execution Show less

Viatris
Jul 2020 - nowVIATRIS™ is a global healthcare company formed in 2020 through the combination of Mylan and Upjohn, a legacy division of Pfizer. By integrating the strengths of these two companies, including our global workforce of approximately ~45,000, we aim to deliver increased access to affordable, quality medicines for patients worldwide, regardless of geography or circumstance.Account management | Marketing Automation & CRM | Salesforce Marketing Cloud (SFMC) | Digital Marketing & Social Media | Marketing Comms | Business line setup and remodelingMarketing automation - Salesforce Marketing Cloud: •Responsible for setting up SFMC in Viatris and building team of 10 SFMC developers and consultants•Responsible for global promotions through marketing automation program (Eloqua and SFMC) for Viatris global brands through Center of ExcellenceCRM - Veeva & Myforce CRM: •Responsible for setting up CRM (Veeva & Myforce) in Viatris and building team of 18 Veeva/Myforce developers and consultants•Responsible for global promotions through CRM one on one interaction program for Viatris global brands through Center of ExcellenceWebinar and webcasts – Zoom & ON24: •Responsible for setting up webinar and webcasts (using Zoom and ON24) in Viatris•Responsible for global promotions through webinar and web based meetings program for Viatris global countries and brands through Center of Excellence Show less Account management | Marketing Automation & CRM | Salesforce Marketing Cloud (SFMC) | Digital Marketing & Social Media | Marketing Comms | Business line setup and remodelingMarketing automation - Salesforce Marketing Cloud: •Responsible for setting up SFMC in Viatris and building team of 10 SFMC developers and consultants•Responsible for global promotions through marketing automation program (Eloqua and SFMC) for Viatris global brands through Center of ExcellenceCRM - Veeva & Myforce CRM: •Responsible for setting up CRM (Veeva & Myforce) in Viatris and building team of 18 Veeva/Myforce developers and consultants•Responsible for global promotions through CRM one on one interaction program for Viatris global brands through Center of ExcellenceWebinar and webcasts – Zoom & ON24: •Responsible for setting up webinar and webcasts (using Zoom and ON24) in Viatris•Responsible for global promotions through webinar and web based meetings program for Viatris global countries and brands through Center of Excellence Show less
Digital Marketing Lead - Marketing Automation & CRM (SFMC, Eloqua, Veeva & MyForce)
Mar 2022 - nowDeputy Manager - Marketing Automation & CRM (SFMC & MyForce)
Jul 2020 - Mar 2022
Licenses & Certifications

Certified Webinar Professional
Webinar Academy ON24Oct 2013
Inbound Marketing certified Professional
Inbound Marketing Academy, HubspotAug 2015
Inbound Marketing certified Professional
Inbound Marketing Academy, HubspotJul 2014
Inbound Marketing Certified Professional
Inbound Marketing Academy, HubspotJul 2013
Inbound Marketing Certified Professional
Inbound Marketing Academy, HubspotOct 2010
Display and Video 360 Certification
GoogleSept 2020
Google Analytics certified pro
GoogleSept 2017
Google AdWords certified pro
GoogleAug 2017
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