
Rie Milo Mortensen
Project manager

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About me
Sr. Marketing Project Manager at Grundfos I B2B Marketing I Project Management I Digital Campaign Management
Education

Silkeborg Handelsskole
2001 - 2004HHX English, Economics & Sales
Handelshøjskolen i Århus
2006 - 2009Bachelor Marketing and Management CommunicationThe BA in Marketing and Management Communication is an international degree covering a broad range of aspects within the field of business communication and management. The program was taught entirely in English and classes where often filled with different nationalities making it a very international study environment. Mandatory courses:Communication:- Written, Oral and Visual Communication- Textual/Visual semiotics- Discourse Analysis- Communication Theory and… Show more The BA in Marketing and Management Communication is an international degree covering a broad range of aspects within the field of business communication and management. The program was taught entirely in English and classes where often filled with different nationalities making it a very international study environment. Mandatory courses:Communication:- Written, Oral and Visual Communication- Textual/Visual semiotics- Discourse Analysis- Communication Theory and Reception Analysis- Media Studies- Public Relations- Cultural Theory and AnalysisBusiness Administration:- Marketing- Introductory Economics- Project Management- Organizational BehaviorLanguage:- Communicative Grammar- Basic English Grammar Electives:-Storytelling-Persuasion Show less

Handelshøjskolen i Århus
2009 - 2012Master of Arts Corporate CommunicationMA in Corporate Communication (MACC) covers the broad field of strategic business communication. From stakeholder relations to crisis/issues management, the first two semesters where build on some very central aspects of business communication and created a good understanding of the strategic considerations behind these elements. In the third semester it was possible to narrow down your field of interest, which is where I choose to pursue my interest in international communication through the… Show more MA in Corporate Communication (MACC) covers the broad field of strategic business communication. From stakeholder relations to crisis/issues management, the first two semesters where build on some very central aspects of business communication and created a good understanding of the strategic considerations behind these elements. In the third semester it was possible to narrow down your field of interest, which is where I choose to pursue my interest in international communication through the profile Global Communication. While PR/Marketing remains my passion, I felt it was important to combine this interest with more knowledge on cross-cultural communication. Mandatory courses:- Corporate Communication and Stakeholders Relations- Strategic Management of Organizations in a Communicative Perspective- Corporate Communication in Change and Crisis Situations- Media TrainingElectives:- Global Communication- Society, networks and globalization Show less
Experience

C&C Porter Novelli Denmark
Jan 2011 - Jul 2012Project managerAs a project manager at C&C Porter Novelli, I am involved in a number of different projects and tasks. Among those are: - Writing and distributing press releases- Contacting media for press release follow-ups- Conducting media coverage analysis- Creating media lists and updating media database- Research for press releases, reports and client presentations- Translation of various materials from and to English, and from Swedish to Danish- Management of online competitions for different clients- Conducting interviews in connection with client events for the purpose of press campaigns or press releases- Working with bloggers to promote clients and products- Creating proposals and idea sheets for clients and new business opportunities- Managing different projects for various clients from planning to completion- Coordination of PR projects with partners in the Nordic Porter Novelli groupC&C Porter Novelli is a PR consultancy company working within the areas of lifestyle, with clients ranging from healthcare to interior design. It is a part of the world's third largest PR network Porter Novelli. Show less

Ashwini Charitable Trust
Oct 2012 - Jun 2013Communication and administration coordinatorTasks:- Organization and strategic management of digital platforms- Technical set up and integration of digital platforms- Organization of school data and medical records- Organization of picture and video database- Organization and management of volunteer database- Feedback and input on fundraising materialAshwini Charitable Trust is a non-governmental organization, who educates and empowers underprivileged children from urban slums in Bangalore.

Grown-Up Licenses ApS
Jan 2014 - Nov 2016Marketing CoordinatorGrown-Up Licenses Aps works with major brands to produce and sell their bags. They work internationally with global brands (CAT Bags, Merrell Bags, LEGO School Bags and Ellehammer Bags), production in China and sales worldwide.Main areas of responsibilities:- Development of B2B marketing catalogs. From concept, too photoshoots to coordination with graphic designer and print of the catalogs. - Development of print marketing materials and trade fairs- Co-Created the shop in shop solutions and POS materials - Development of Sales Presentations- Concept development and project management of video shoots - International stakeholder cooperation across a global team and global sales channel Show less

Demetra Fondsmæglerselskab A/S
Nov 2016 - Jan 2019Marketing Project ManagerDemetra Analyze is a financial advisory company. They wanted a new take on their marketing with more focus on lead generation and financial products at eye level with ordinary consumers.Key achievements: - Increased lead generation:64% increase in online leads from 2017-2018 after a redesign of the company's website.Increased online presence- Significant growth in the number of YouTube followers from 2017 to 2018 (+1000 followers within 6 months) as a result of creating content plans and optimizing features on the channel. The growth was created via organic measures.- Increased customer satisfaction55% increase in customer satisfaction following a relaunch of the company's analytical publications.Main areas of responsibilities:- Development of print marketing materials and trade show set-up- Development of a new layout for their analysis materials- Development of visual identity and new website- Concept development and setup of the in-house video studio Show less

Kiloo Ventures
Jan 2019 - Mar 2024Kiloo Ventures Marketing acts as an internal marketing agency for the various companies Kiloo Ventures has an investment in.As Head of Marketing I am responsible for our fantastic marketing team working with paid ads, email marketing, digital campaigns and graphic design. My work days consist of a mixture of developing and managing campaigns and diving into data and results of these campaigns for our brand owners and helping to develop their marketing strategies further. In addition I am responsible for time management of the teams' daily tasks and the budgets for the department. Main responsibilities: - Campaign Management - Strategic Marketing Advisor to clients- Project Management - Digital Marketing Strategy and Content (Paid, E-mail Marketing and SoMe)- Team Management & Development - Budgeting/Invoicing/Time managementThe primary companies we work with are: - Phonetrade - Friluft.dk - Mokkaland.dk - S5 - Moremusic.io (DK, UK, NO, NL) - High on Cars Show less As a senior project manager at Kiloo, I work with multiple companies, all of which Kiloo Ventures have an active investment in. We function as an in-house marketing agency and work primarily with E-commerce, Website Optimization, Paid Media, Digital Campaign Development and Development of POS material. The in-house marketing team was a relative new construct for Kiloo, when I started in the team in 2019. As the team developed and the range of tasks expanded, it has been my primary task to ensure that a structure was established that allowed the team not only to deliver projects on time, but wherein I and the team can consistently evaluate and better our work processes and thereby also results for each of the companies. Main areas of responsibility: - Campaign Coordination- Development of POS material - Collaboration with external agencies and media buying (Print)- Team leader for the marketing team- Led the development of workflow processes to optimize project management across the team- Developed a reporting format for evaluating campaigns- Stakeholder Management: Coordination and collaboration across the companies to ensure use of the marketing team's resources Show less In Januar 2019, my responsibilities broaden and I am now working with Kiloo Ventures. I continue to work on Demetra projects, but I am now also working with other marketing tasks for the various companies also affiliated to Kiloo.Main areas of responsibilities:- Development of POS material and In-store solutions for one client- Development of print marketing materials for clients- Assisted in setting up campaigns/ads across Google Ads and Facebook Ads- Content creation for e-mail marketing and SoMe channels - Project management of marketing related projects such as a new corporate website, development and publication of 7 children's books and a book on the history of the building the company was located at. Show less
Head of Marketing
Jan 2023 - Mar 2024Senior Marketing Project Manager
Aug 2020 - Jan 2023Marketing Project Manager
Jan 2019 - Aug 2020

GRUNDFOS
Apr 2024 - nowSenior Marketing Project Manager I GRUNDFOS INDUSTRY- Drive and activate marketing activities in Denmark to support the global marketing and branding strategy in INDUSTRY- Develop, activate and manage digital campaigns across main sales segments - Responsible for marketing performance reporting in DK- Align with sales, global and regional marketing on annual marketing planning- Localize global content and produce local content for digital usage- Online Community Management for INDUSTRY DK- Localize newsletter for greater performance- Manage commercial partnerships and support case story production- Plan and execute trade fair participation- Support Sales team- Project management of regional events for INDUSTRY Show less
Licenses & Certifications
- View certificate

Google Analytics Certification
SkillshopJun 2023
Volunteer Experience
Bestyrelsesmedlem
Issued by Galten børnehave og vuggestue on Jul 2020
Associated with Rie Milo MortensenTeacher
Issued by Ashwini Charitable Trust on Oct 2012
Associated with Rie Milo MortensenEvent communication coordinator
Issued by The Overseas Women's Club Bangalore on Oct 2012
Associated with Rie Milo Mortensen
Languages
- enEnglish
- daDanish
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