Lela Gerald

Experience

• 

  John Malmo Advertising

  Jan 1988 - Jan 1990

  Account Manager

  Supervised regional Pepsi account (Delta Beverage Group) and Kraft Food Ingredients' business. Multi-state media buys for Pepsi. Kraft invovled B-B marketing for foodservice products and consumer marketing and packaging for Berzerk candy works. Managed staff of 3.

• 

  Skywire

  Jan 1994 - Jan 1996

  Marketing Director

  Managed agency relationships and small internal staff and directed advertising, PR, trade show and collateral for this wireless data communications company whose customers included FedEx and Coca Cola Enterprises, Coca Cola Consolidated as well as Coca Cola corporate. Developed company's identity, web site and all marketing materials and also handled investor relations. Gained valuable experience in bringing a new technology and new category to market for the company's remote monitoring / telemetry applications. Show less

• 

  Oden Marketing

  Jan 1998 - Jan 2001

  Account Supervisor

  Oversight of marketing planning, budget management and creative development for International Paper account. Management of 3 direct reports.

• 

  Buckman

  Apr 2008 - now

  Develop marketing strategies that help Buckman meet its business objectives for our 8 global operating companies. This includes B2B and segment marketing, corporate communications, public relations, customer intelligence, social media, and brand and trademark management. Initiated company's sustainability reporting process. Trained in executive teaming, leadership development and talent management. Certified in Prosci change management.

  • Vice President, Global Marketing Communications

    Feb 2014 - now

  • Director, Global Marketing Communications

    Apr 2008 - Apr 2014