Lela Gerald

Lela Gerald

Account Manager

Followers of Lela Gerald1000 followers
location of Lela GeraldMemphis, Tennessee, United States

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  • Timeline

  • About me

    Vice President, Global Marketing Communications

  • Education

    • St. George's School, Newport RI

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    • St. Mary's Episcopal

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    • Tulane University

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      BA Communications
    • Northwestern University - Kellogg School of Management

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  • Experience

    • John Malmo Advertising

      Jan 1988 - Jan 1990
      Account Manager

      Supervised regional Pepsi account (Delta Beverage Group) and Kraft Food Ingredients' business. Multi-state media buys for Pepsi. Kraft invovled B-B marketing for foodservice products and consumer marketing and packaging for Berzerk candy works. Managed staff of 3.

    • Skywire

      Jan 1994 - Jan 1996
      Marketing Director

      Managed agency relationships and small internal staff and directed advertising, PR, trade show and collateral for this wireless data communications company whose customers included FedEx and Coca Cola Enterprises, Coca Cola Consolidated as well as Coca Cola corporate. Developed company's identity, web site and all marketing materials and also handled investor relations. Gained valuable experience in bringing a new technology and new category to market for the company's remote monitoring / telemetry applications. Show less

    • Oden Marketing

      Jan 1998 - Jan 2001
      Account Supervisor

      Oversight of marketing planning, budget management and creative development for International Paper account. Management of 3 direct reports.

    • Buckman

      Apr 2008 - now

      Develop marketing strategies that help Buckman meet its business objectives for our 8 global operating companies. This includes B2B and segment marketing, corporate communications, public relations, customer intelligence, social media, and brand and trademark management. Initiated company's sustainability reporting process. Trained in executive teaming, leadership development and talent management. Certified in Prosci change management.

      • Vice President, Global Marketing Communications

        Feb 2014 - now
      • Director, Global Marketing Communications

        Apr 2008 - Apr 2014
  • Licenses & Certifications

  • Volunteer Experience

    • Executive Committee

      Issued by Blue Stream Task Initiative, City of Memphis on Apr 2015
      Blue Stream Task Initiative, City of MemphisAssociated with Lela Gerald
    • Marketing Advisory Committee

      Issued by Youth Villages on Feb 2013
      Youth VillagesAssociated with Lela Gerald
    • Member Board Of Trustees, TNC of Tennessee

      Issued by The Nature Conservancy on Jan 2021
      The Nature ConservancyAssociated with Lela Gerald
    • Board Member

      Issued by Wolf River Conservancy on Dec 2015
      Wolf River ConservancyAssociated with Lela Gerald
    • Board President, Board member

      Issued by Exceptional Foundation of West Tennessee on Jan 2005
      Exceptional Foundation of West TennesseeAssociated with Lela Gerald
    • Board Member

      Issued by Martha's Manor on Jan 2000
      Martha's ManorAssociated with Lela Gerald