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Eva Schicker

Eva Schicker

Art Director

Followers of Eva Schicker740 followers
location of Eva SchickerBrooklyn, New York, United States

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  • Timeline

  • About me

    UX Designer & Art Creative Director at freelance

  • Education

    • SVA, NYC.

      -

    • Kunstakademie Münster/Düsseldorf, Academy of Fine Arts and Media Arts, Germany

      1980 - 1983
      Art, Communications, Film

      Activities and Societies: Film, media and communication arts. Fine arts program.

    • Gymnasium Zürich, Hohe Promenade, Switzerland

      1972 - 1980
      Baccalaureate Humanistic Studies A

    • General Assembly

      2018 -
      User Experience Design Immersive

      General Assembly’s User Experience Design Immersive (UXDI) is a 10 week long training program dedicated to prepare students to think like UX researchers, data analysts and approach problems creatively in order to build the next generation of web applications and digital products. UX / UI Design includes Visual Design, Design Studio, User Research, Wireframing, Rapid Prototyping ,Usability Testing, Personas, User Journeys, Heuristic Evaluation, Card Sorting. UX Tools encompass Sketch… Show more General Assembly’s User Experience Design Immersive (UXDI) is a 10 week long training program dedicated to prepare students to think like UX researchers, data analysts and approach problems creatively in order to build the next generation of web applications and digital products. UX / UI Design includes Visual Design, Design Studio, User Research, Wireframing, Rapid Prototyping ,Usability Testing, Personas, User Journeys, Heuristic Evaluation, Card Sorting. UX Tools encompass Sketch, InVision, Zeplin, Abstract, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Keynote, Trello. Show less

  • Experience

    • Ferranti and Schiumo

      Mar 1990 - Oct 1995
      Art Director

      Responsible for art direction and layouts of print materials, direct mail campaigns, packaging, logo design and logo type face design; as well as preparing presentation materials for client events. Clients included L'Oreal, LLNS, & Pfizer.

    • Medicus, DMBB

      Nov 1995 - Mar 1998
      Senior Art Director

      Senior Art Director launching Atacand, an hypertensive. Senior creative Art Director lead launching Betoptic/Betoptic S, a prescription eye drop used to lower eye pressure. Participated in photoshoot, concept development, branding and design execution. Supervised freelancers.

    • Euro RSCG Life

      Jan 1999 - Jan 2012
      VP, ACD Art

      (03/1999 - 08/2012)VP, ACD of Art and Brand Champion across an extensive diabetes franchise, including the blockbuster insulin brand Lantus; the fast-acting insulin Apidra, insulin pens, monitoring and measuring devices, as well as consumer and healthcare-specific communications. Oversaw the creative development for iBG Star, a blood glucose monitor attachment to the iPhone, inclusive of branding strategies based on the Apple guidelines for best marketing practices. Extensive development of marketing materials for the iPad for the sales force. Directed large scale photo shoots with A-level photographers and multi-cultural patients with diabetes all across the US, most notably with the Team Type 1/Team Type 2, a professional bicycling racing team inspired to help people with Type 1 diabetes worldwide. Developed numerous creatively compelling and award-winning campaigns that focus on insight-driven strategies, such as the insulin awareness campaign "The Tire"; the Type 1 campaign "Life doesn't stop for Type 1", and the "KidCare Kit". Expert in branding strategies for all types of audiences, HCPs/Endos, diverse patient groups-from children to seniors, and multi-ethnic care-giver groups.Led creative teams based on best practices in leadership development, encouraging and promoting creative growth for all staff members. Achieved consistent team growth with excellent rate of team member retention. Actively supported cross-teams interactive and cross-discipline collaborations, promoting the best creative ideas.Oversaw art creative for the US marketing campaign for the leading dermal filler Belotero, from pitching to product branding, packaging, and campaign execution. Led the creative team on numerous New Business initiatives, across many categories, most recently for Health and Wellness Centers, closed loop integrated digital doctor/patient health monitoring strategies, aesthetic health treatment centers, and reading devices for people with visual impairments. Show less

    • NYU - School of Continuing and Professional Studies

      Jan 2010 - Jan 2010
      Guest Lecturer

      Guest Lecturer for “Strategy: Behind the Words and Images" Instructor: Arthur BeckmanDepartment of Marketing, Advertising and Public Relations

    • H4B Back Bay Boston

      Jan 2013 - Feb 2013
      Freelance Art Creative

      Strategic and creative exploration and implementation of iPad tools for the sales force.

    • Centron

      Jan 2013 - Dec 2017
      Digital Creative Supervisor

      I am passionate about art and creative direction, always keeping the human story top of mind.Creative digital art direction across multiple brands. Web, mobile, interactive, print, conceptual strategy, new business development, brand management. Launched Dysport, an intramuscular injection for upper/lower limb and cervical dystonia muscle spasticity in adults and children. Concepts, website/mobile design, patient branding, patient experience stories, print.Launched the DTC indication for Nexavar, an oral treatment for late-stage kidney, liver and thyroid cancer. Campaign development, web, print, patient materials. Launched Osphena, a non-estrogen oral treatment for dyspareunia for women's health. Launch concepts and design, web, iPad design, direct mail, print. Show less

    • Sierra Club

      Aug 2018 - Nov 2018
      UXUI Designer freelance

      • In-depth research and synthesis through user interviews and usability testing on existing responsive website • Redesiging site to recommend new content flow and developing mid-fi wireframe prototype

    • Dressmate

      Sept 2018 - now
      UX/UI Designer Consultant

      Dressmate is a peer-to-peer clothing rental exchange for female students founded at Georgetown University, and expanding to NYU, Columbia, Barnard and Pratt Universities in New York City.• Leading user research and developing an onboarding experience for new users to existing website• Conceptualizing branding opportunities through user research to create user engagement

    • Freelance, self-employed

      Jan 2019 - now
      UX Designer & Art Creative Director

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Eva Schicker
      25 Years of Excellence in Medical Advertising Rx Club Award Oct 2011 2011 Rx Club Award—25 Years of Excellence in Medical Advertising, Best Campaigns, Lantus and Apidra, Sanofi Diabetes.Lantus, a 24-hour insulin, top-level insulin across the world, used as baseline insulin. Apidra, a fast-acting mealtime insulin, administered to cover insulin spikes after mealtime.
    • Awarded to Eva Schicker
      Rx Club Award 2011 Rx Club Award Oct 2011 2011 Rx Club Award, Rethink Insulin, Best Campaign, Sanofi Diabetes.The “Rethink Insulin” Campaign is developed as an insulin image campaign, featuring insulin as the best treatment to control blood sugar levels. It addresses common physician and patient barriers to using insulin, such as fear of needles, fear of failure, and patient blame for non-comliance. The campaign stresses the need for open communication to discuss the disease and health of the patient first.
    • Awarded to Eva Schicker
      2009 PMS360 Trailblazer Nov 2009 KidCare Kit by Sanofi Diabetes, a non-branded help kit that supports parents in their first 30 days and beyond after their child has been diagnosed with type 1 diabetes. Often, families are overwhelmed and do not know where to start at the time of diagnosis. This kit provides helpful information about the first steps in treatment and treatment adherence. It gives tips on how to inform members of the community (teachers, bus drivers, coaches) about the needs of the child, and it is full of… Show more KidCare Kit by Sanofi Diabetes, a non-branded help kit that supports parents in their first 30 days and beyond after their child has been diagnosed with type 1 diabetes. Often, families are overwhelmed and do not know where to start at the time of diagnosis. This kit provides helpful information about the first steps in treatment and treatment adherence. It gives tips on how to inform members of the community (teachers, bus drivers, coaches) about the needs of the child, and it is full of helpful links to diabetes organizations and support groups.The kit is now in its 2nd edition, after an original print-run of 100,000. Show less
    • Awarded to Eva Schicker
      2009 MM&M Award for Best Integrated Campaign. MM&M Award Sep 2009 Client: Sanofi for Lantus + ApidraBest integrated campaign and brand identity for Team Type 1/Team Type 2. The assignment included photo and video shoots of this professional bicycle racing team's training on location in California. In-depth interviews with the team founders, Phil Southerland and Joe Eldridge, and the members, were conducted throughout the training week. Part of the branding identity evolution included the design of Lantus, Apidra and Sanofi branded cycling uniforms.The… Show more Client: Sanofi for Lantus + ApidraBest integrated campaign and brand identity for Team Type 1/Team Type 2. The assignment included photo and video shoots of this professional bicycle racing team's training on location in California. In-depth interviews with the team founders, Phil Southerland and Joe Eldridge, and the members, were conducted throughout the training week. Part of the branding identity evolution included the design of Lantus, Apidra and Sanofi branded cycling uniforms.The campaign was focused on messaging that strengthens support for all patients with Type One Diabetes worldwide, and especially professional athletes with Type One Diabetes. Photographer: Poby @ www.poby. net Show less
    • Awarded to Eva Schicker
      NYFA Fellowship in film New York Foundation of the Arts Sep 1990 New York Foundation for the Arts distinguished Film Award for the independent film titled "Opera Ontologica", a 16-mm film, 12 minute short movie featuring paint animation, dance, and sculptural sets. Production, direction and editing by Eva Schicker. Starring Ethan Pettit. Filmed in studio location in Williamsburg, Brooklyn.

  • Volunteer Experience

    • Art Director

      Issued by Autism Community of Hope on Feb 2015
      Autism Community of HopeAssociated with Eva Schicker