Athul Raj

Experience

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  Aabasoft

  Jul 2011 - Apr 2013

  Getting clients sites higher on the search engine results.Actively researching, testing and proposing new approaches to improving search engine rankings.Selecting search phrases and choosing keywords.Advising and training up clients on the basics of search engine optimization so they can look after their own websites.Launching and managing SEO campaigns for clients.Analysing search results via Web Analytics and other specialist software.Optimizing websites and landing pages.External link building with relevant high quality third party websites and directories.Internal link building within sites.Building relationships with other SEO professionals.Resolving technical issues related to a client’s website.Constant evaluation of keywords.Searching for and finding suitable domain names for clients.Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.Providing remote support, advice and tips to clients.On Page and Off Page Optimizations.Organizing research and surveys.Carrying out competitor research.Producing regular audits and writing up detailed monthly performance and progress reports for clients.Writing articles for customers and posting them on relevant blogs, forums and websites. Show less

  • SEO Analyst

    Oct 2011 - Apr 2013

  • .Net Programmer Trainee

    Jul 2011 - Sept 2011
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  NT Global Solutions

  Aug 2013 - Nov 2014

  SEO Executive

  Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunitiesProvide SEO analysis and recommendations in coordination with elements and structure of websites and web pagesProvide recommendations and execute strategies for content development in coordination with SEO goalsAdminister search engine programs ( analytics, webmaster tools) for purposes of diagnostic reporting on client projectsHelp to create and support marketing content to socialize and use for social media purposes Implement link building campaigns in coordination with client SEO goalsAssist in development and execution of communication/content strategies via social communities in coordination with SEO goalsKeep pace with SEO, search engine, social media and internet marketing industry trends and developmentsResearch and administer social media tools in support of clients’ social media strategyMonitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goalsMonitor and evaluate search results and search performance across the major search channels Show less

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  Ariussoft Infotech Pvt. Ltd

  Dec 2014 - Jul 2016

  SMO Executive

  Managing social media campaigns and day-to-day activities.Acting as the official spoke person for companies in social media spaces, engaging in dialogues and answering questions where appropriate including comments.Participating and submitting links in Forums, Social Communities, Bookmarking and Blogs (Blog Commenting).

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  Nirapara

  Aug 2016 - Jul 2019

  Digital Marketing Manager

  To develop and implement online promotion plans with accordance of the objective and strategyof the Branding &New Product Development Team and the Organizational goals, so as to maintain and improve market performance.Conduct Website development, maintenance & updation and co-ordinates with third-party agencies as and when required.● Implement Social Media Marketing strategies in accordance with the goals of the organization, including conduct of daily updation and activity on all social media pages.● Build and maintain a strong online presence for the organization and various brands associated with it across various platforms to boost visibility and market performance.● Conduct quarterly audits on the organizations online activity and visibility and prepare detailed reports on performance with recommendation on filling gaps.● Prepare monthly plans for social media promotions,to be implemented upon approval and submit detailed reports on the reach and impact of activities carried out.● Develop and implement a SEO strategy for the various websites under KKR Group of companies.● Prepare proposals for Online Advertising on search engines and social media platforms as per the requirements outlined by the department head, to be implemented as approved.● Conduct monthly audits on Online Brand Reputation and prepare recommendations for improvement.● Track customer interactions,enquiries and complaints received on the official online platforms and escalate to the respective department heads in a timely manner.● Track enquiries received on various online trading/technical platforms and notify the appropriate departments. Show less

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  ITL World™

  Mar 2020 - now

  Digital Marketing Consultant