
Marko Radonjikj
Marketing Consultant

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About me
Senior Manager - Research & Insights, PMP
Education

The Insights Association
2017 - 2018Certificate Quantitative and Qualitative Research Principles
Faculty of Political Sciences, University of Belgrade
2011 - 2011Certificate Methods and Techniques for Quantitative Research
Josip Broz Tito High School in City of Skopje
1996 - 2000High School General Studies
The University of Sheffield
2001 - 2004BA (HONS) Marketing
Experience

R3 Infomedia Macedonia
Sept 2004 - Aug 2005Marketing ConsultantSales pipeline management, developing offers and client presentations, client management, analysis and reporting

Babylon Software Solution
Sept 2005 - Oct 2007Marketing ManagerLed the local market expansion through development of product positioning and targeting strategies, supported the sales team with lead generation through traditional and digital marketing and liaised between clients and the software development team.

Stopanska banka AD - Skopje
May 2008 - Mar 2010Marketing Communications CoordinatorCoordinated external agencies on ATL/BTL marketing campaign development and execution, supported the lending product development teams though market and competition research, planned and managed corporate events and promotions.
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SWOT Research (SVOT DOOEL Skopje)
Mar 2010 - Feb 2015Managing Partner and Research DirectorDirected and managed numerous customer research and insights projects for clients across telecom, banking, retail, pharmaceuticals, automotive and government sectors. Responsible for account management, project planning, budgeting, liaison with experts, analysis and interpretation of data, presentation of findings and management consulting.Sample of key projects led and managed:- Project for Customer Experience Improvement (Government of R. North Macedonia)- Assessment of Service Delivery (National Employment Agency Serbia)- Best Restaurant and Retail Outlet (City of Skopje)- Customer Experience Excellence (T-Mobile and T-Home)- Customer Experience Research (OTP Bank)- Product Development Research (Pharmanova) Show less

IPA European Union funded projects
Jun 2012 - Jul 2014Independent Research ExpertSupporting an international team of expert consultants in the capacity of Independent Research Expert on two projects funded by European Union's Instrument for Pre-Accession Assistance (IPA):- Evaluation of the provided support in the area of Lifelong Learning (VET and AE)- Further modernisation of the Employment Service Agency (ESA) of Republic of Macedonia

Dubai World Trade Centre
May 2015 - nowAssociate Director - Research & InsightsCentrally manging all customer insights processes and acting as an internal consultant to the corporate, commercial and customer care functions on design and implementation of bespoke research and data analytics projects.Key projects led and managed:- Design and implementation of Integrated External Customer Experience (CX) and Voice of Customer (VoC) infrastructure- Comprehensive review of the DWTC Economic Impact Assessment Model- Design and management of Internal Client Satisfaction programme- Design and management of various bespoke research projects and customer analytics- Design and implementation of efficient performance-related feedback process Show less
Licenses & Certifications

ESOMAR Membership
ESOMARFeb 2011- View certificate

Project Management Professional (PMP)®
Project Management InstituteDec 2020 
Customer Experience Specialist (CXS)
CX UniversityNov 2024
Volunteer Experience
Member
Issued by Rotary International on Jul 2013
Associated with Marko Radonjikj
Languages
- maMacedonian
- enEnglish
- grGreek
- seSerbian
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