
Allison Goley
Student Communications Assistant

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About me
Marketing, Product Promotions, Communications, Journalism
Education

East Tennessee State University
2021 - 2022Master of Arts - MA Brand and Media Strategy
Maryville College
2014 - 2018Bachelor of Arts - BA HISTORYGraduated Summa Cum Laude
Experience

Maryville College Communication Department
Jan 2017 - May 2017Student Communications Assistant• Composed press releases and news stories in AP style to be featured on the Maryville College website, social media pages, Alumni Magazine, and often the Maryville city newspaper • Utilized effective social media skills such as scheduled posting, live videos, and quality photography to promote Maryville College events • Interviewed numerous students, faculty, and staff as part of the process to compose effective press releases

Maryville College
May 2017 - May 2018Editor In Chief of Highland Echo Newspaper• Provided final edits for each of the twelve issues produced in a year to perfect the page layout in Adobe InDesign and ensure all articles exhibited factuality, concise writing, and correct usage of AP style • Created the newspaper staff’s yearly calendar that scheduled paper release dates, meeting dates, and project due dates • Selected the newspaper staff through an interview process, created job descriptions, delegated assignments, and fielded questions for the six assistant student editors• Led one editing staff meeting and one reporter meeting per week during which story ideas were brainstormed, assignments were delegated, and suggestions for writing and interviewing improvement were given Show less

ELS Educational Services, Inc
Sept 2018 - Jun 2019Part Time ESL Teacher• Instructed vocabulary classes of 5 to 7 students of low English ability through student discovery and teacher mediation • Worked one-on-one with students from multiple language backgrounds who have little to no knowledge of the English language to teach basic English fundamentals • Created level appropriate lesson plans that successfully teach new language skills, prepare students for all learning evaluations, as well as appropriately measure student ability and performance

LTC Language Solutions
Nov 2018 - Feb 2019Independent Contractor• Worked closely with one student at a time to teach level-appropriate English lessons tailored to the specific student’s learning ability and future goals• Created level appropriate lesson plans that successfully taught new language skills, prepared students for all learning evaluations, as well as appropriately measuring student ability and performance• Communicated often and effectively with my training coordinator, located in Chattanooga, TN to ensure that all protocol was followed and all classes were taught effectively Show less

J
Jun 2019 - Jan 2023Journalist• Provide up-to-date, factual and concise written coverage and photographs of breaking and hard news events within Hawkins County while maintaining strict publishing deadlines• Seek ideas, interview subjects, and write in-depth, accurate and compelling feature stories by developing relationships with community members and keeping community interest in mind• Effectively use BLOX CMS to upload and organize stories, photos and video content to keep the Rogersville Review website, print edition and Facebook account updated and easily navigable Show less

MATE ROV COMPETITION
Jan 2022 - Jan 2023Web Designer•Work as part of ETSU Brand and Media Strategy Program’s BucDigital Capstone Experience team from January to May to assess the current website, research web design best practices, create a proposed layout and design, and make the design come to life. Continued this process as an independent contractor when semester ended in May.•Use Hubspot website builder to create an entirely new website, transfer content from old site, and redesign the layout according to web design best practices•Hold regular check-ins with MATE team to present designs and edit work according to feedback Show less

Ntara
Apr 2022 - Jan 2023Ghostwriter• Work closely with the Director of Marketing to interview subject matter experts (SME’s) in digital transformation, marketing, and consumer behavior• Research specific and often complex topics discussed in SME interviews to write effective blog articles bylined by SME’s • Edit articles based on Director of Marketing and SME feedback to ensure all content accurately reflects Ntara’s brand voice and is understandable to Ntara’s readership

General Shale
Jan 2023 - nowProduct Promotions and Marketing Specialist
Licenses & Certifications
- View certificate

Mimic Social
StukentApr 2022 - View certificate

Social Marketing Certification
Hootsuite AcademyApr 2022 - View certificate

Google Analytics Individual Qualification
GoogleNov 2021 - View certificate

Certified Digital Marketing Associate
Digital Marketing InstituteDec 2021 - View certificate

Social-Behavioral-Educational Researchers
CITI ProgramSept 2021 - View certificate

Social Media Marketing
HubSpot AcademyFeb 2022 - View certificate

HubSpot CMS For Marketers
HubSpot AcademyFeb 2022 - View certificate

Hootsuite Platform Certification
Hootsuite AcademyApr 2022 - View certificate

Brand Storytelling Brand Film Certification
Brand StorytellingMar 2022 - View certificate

Adobe Certified Professional in Visual Design Using Adobe Photoshop
AdobeOct 2021
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