Lewis Chappell

Experience

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  C Space

  Nov 2013 - Jan 2015

  Community Services Associate
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  Starcom MediaVest Group

  Feb 2015 - Apr 2016

  Copywriter

  • Management and moderation of StubHub, Honda and McCormick social accounts including Facebook, Twitter, Pinterest, Instagram and more.• Account manager of Sagres account inc. content creation, brand reporting and social media management. • Creating content including reactive copy, photos and graphics• Reporting on social content campaigns and generating regular monthly and quarterly reports on managed presences• Support with the generation of editorial themes and content ideas across all social platforms • Working alongside team develop content strategies, campaigns, creative ideas and additional content builds e.g. apps, video, photography• Creating promoted posts in conjunction with the Paid Social team• Briefing designers and supporting the management of small design projects Show less

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  Symphony Talent

  Apr 2016 - May 2018

  Insights Manager
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  Cake (Havas)

  Feb 2019 - Feb 2021

  Social Media Manager

  • Assist agency and its clients in managing and delivering social media campaigns across a range of sectors and their associated social media platforms • Supporting account teams across integrated, multi-channel campaigns (where social media is one part) • Incorporate brand planning and insight, content outreach, community management and traditional advertising insights • Writing interrogating and exciting briefs • Campaign planning and execution using 3rd party tools and direct social media platforms, as well as working with media agencies Show less

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  LIVENow

  Feb 2021 - Apr 2022

  Senior Marketing Manager

  - Development of the strategic marketing plans and associated budgets across campaigns and channels- Planning, activation, implementation, optimisation, reporting of paid media campaigns- Management and day-to-day handling of social content, including growth of communities and channel strategy across the business

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  We Are Giant. Ltd.

  Mar 2022 - Aug 2022

  Social Media Strategy Director

  StrategyInfluencer MarketingSocial Media Management (Organic + Paid)Content CreationGrowthConsultation

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  Pollen

  May 2022 - Aug 2022

  Engagement Marketing Lead

  - Lead strategic marketing conversations with trip related talent globally, incorporating talent messaging into comprehensive marketing strategies, and drive forward Artist campaigns - Craft end-to-end campaign lifecycle narratives in partnership with Creative Studio across all consumer touch points and channels including Ambassador, CRM, SMS, and Social, ensuring all campaigns are on brand, meet specific channel needs and are tailored to the specified target segments.- Project manage campaigns, driving the end-to-end implementation of strategic marketing plans across Email, Organic Social, and Paid Social channels. Show less

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  Fifty

  Aug 2022 - Jan 2023

  Media Performance Specialist

  Paid Social Media campaign optimisation, performance and delivery analysis for LIVGolf across multiple markets including KSALead the development of paid media campaign strategiesDefine the KPI and measurement approach for the campaignsManage marketing budget for maximum effectiveness by defining optimization approachesCollaborate on media plans that support the campaign strategy

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  Socialize

  Jan 2023 - Nov 2023

  Senior Strategist
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  Incubeta

  Nov 2023 - now

  Head of Strategy

  - Leading the development and tactical planning for The Royal Commission of AlUla- Leading the department for strategic planning, insight development, resource allocation, and implementation- Developing robust performance metrics to measure the success of strategic goals and frameworks