Ismaël C.

Experience

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  Renault Maroc

  Jun 2013 - Jun 2013

  Human Resources Intern

  Observational internship within the Human Resources (particularly in in-house training) and Accounting departments.

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  Capital Events Maroc

  Sept 2015 - Sept 2015

  Event Planning Intern

  Observational internship in project management

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  SOS Villages d'Enfants Maroc

  Feb 2016 - Mar 2016

  Digital Marketing Intern

  Website redesignThe goal was to give the new site a fresh face-lift, through updated design, textual content and smarter call to action, providing visitors with a pleasant and intuitive navigation experience.•Benchmark and best-practice analysis of concurrent websites and trends,•Meetings with digital agency representatives,•Web brief: -assessment of current site, -sitemap and structure, -feature requests, -desired design. عرض أقل

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  Bang & Olufsen

  Sept 2016 - Oct 2016

  Sales Marketing Intern

  On top of the day to day management of a retail store (merchandising policy, stock management, customers greeting), I was tasked with partners and clients prospection.

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  BMCI Groupe BNP Paribas

  Apr 2017 - Aug 2017

  Project Management Intern

  Corporate and Retail Banking assistant project manager within the Communications department.Tasks accomplished :Supervision of various tasks involving the Corporate Banking (CB) department, including :*CB newsletter of August '17*CB brochures*CB mailings and flyers*Opening of a new business centerand the Retail Banking and Consumer Credit departments :*Mailings*Various ad campaigns

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  HCOMTAG

  Nov 2017 - Feb 2018

  Digital Project Management Intern

  Key tasks : Account management, community management, business development.

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  Prestigia.com

  Jul 2019 - Aug 2019

  Freelance Translator

  English to FrenchFrench to English

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  Clickapporter

  Sept 2019 - Jan 2024

  Progressed from Marketing Executive to Product Owner, where I played a key role in transforming customer experiences through UX design, strategic rebranding, and product management.➤ Continued to develop the brand identity by carrying over responsibilities from my Marketing Executive role, including copywriting, content creation, and expanding brand assets.➤ Conducted UX audits to identify pain points in user journeys, leading to improved engagement and higher conversion rates.➤ Directed the redesign of the Clickapporter Chrome extension, collaborating with Amazon to ensure compliance with copyright and partnership requirements. Worked on wireframing and prototyping, while securing Amazon’s approvals throughout the process.➤ Redesigned key features of the Clickapporter app, conducting user research, analysis, and prototyping. Collaborated with developers for seamless integration, which led to increased conversions, a reduction in app uninstalls shortly after install, and far fewer technical user queries.➤ Supported leadership in working towards a partnership with Amazon Business by producing co-branding logos, creating advertising supports, designing a dedicated webpage (content + prototype), and contributing to the press release and associated social media campaigns.➤ Created user stories for most projects and maintained a Jira board to ensure effective collaboration and task management.➤ Designed visual supports (brochures, roll-up banners, presentations) for expo booths, enhancing Clickapporter’s brand presence at events. عرض أقل - Managed social media accounts, creating engaging content and copy to grow followers and drive user engagement.- Led performance-driven advertising campaigns on Facebook and Google Ads, generating increased leads and conversions.- Designed and implemented email marketing strategies to improve customer retention and boost sales.- Contributed to a full website redesign, focusing on enhancing user experience and aligning with the brand’s visual identity.- Streamlined CRM processes to improve lead tracking and customer communication.- Played a key role in Clickapporter’s rebranding, crafting a cohesive visual identity through logo design and marketing materials. عرض أقل

  • Product Owner

    Nov 2021 - Jan 2024

  • Marketing Executive

    Sept 2019 - Dec 2021
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  Theodo Morocco (formerly Nimbleways)

  Jan 2024 - Feb 2024

  Product & Delivery Consultant

  Worked in a fully agile environment, developing a strong foundation in Agile methodologies, team collaboration, and iterative product development. This experience shaped my decision to transition fully into UX design, reinforcing my commitment to creating user-centered solutions.