Rob Tonelete

Experience

• 

  Ultimate Fighting Championship

  Jan 2007 - now

  - Lead a team of graphic designers, providing visual and copy direction for promotional creative to be used on digital platforms including websites, social media, e-mail communication and internal use.- Collaborate with internal team, plus live event and Pay-Per-View marketing teams to conceptualize, develop and oversee execution of promotional marketing campaigns.- Responsible for ensuring exceptional quality of all collateral produced by internal creative department and third parties by providing design and informational feedback, and overall adherence to company brand standards. Show less - Design creative for use among digital portals, including websites, social media and video on-demand platforms. Examples include static and animated web banners for use on desktop and mobile sites, static and animated collateral for use on social media platforms, digital billboards and the design, coding and deployment of targeted email campaigns. I also have produced print collateral, such as key art used for promotion of specific events and various event-specific materials, such as credentials, specialized posters, and display ads.- Provide creative direction to a team of digital web designers, along with providing overall quality assurance feedback to entire creative team. Responsible for being lead point person on specific projects and campaigns.- Write and edit marketing copy for use in campaigns on websites, social and emails.- Provide creative and statistical feedback on consumer products collateral, including t-shirts, posters, memorabilia and other UFC merchandise.- Other duties include on-site photo editing at live events via tethered camera system and assisting with coordinating staff credential breakdowns for live events with security team. Show less - Repurposed and designed event key art for distribution among various digital platforms.- Managed placement of artwork on UFC.com and sister sites through proprietary CMS.- Designed and deployed e-mail communication promoting live events, consumer products and broadcast tune-in information.- Provided on-site photo editing services at live events, including but not limited to, downloading of raw files, color correcting and cropping selected images, tagging with metadata and uploading to proper distribution channels. Show less

  • Creative Operations Director

    Jul 2019 - now

  • Art Director

    Mar 2017 - Jul 2019

  • Senior Digital Media Designer

    Mar 2013 - Mar 2017

  • Graphic Designer

    Jan 2007 - Mar 2013