Debjit De

Experience

• 

  CNN-News18

  Sept 2011 - Sept 2012

  Internship Trainee

  • Assisting allocation desk in researching story ideas and coordinating crews of reporters and photographers in their daily assignments. Retrieving file materials, making beat checks, and assisting assignment editors and reporters in setting up coverage plans• Tasks included writing scripts for live newscasts, creating graphic elements and assisting in story research• Building graphics using in-house applications and liaising with the graphics department• Writing accurate interview transcripts• Researching stories as directed Show less

• 

  TS Web Technologies

  Feb 2014 - Nov 2015

  Content Team Lead

  • Managing a team of writers. Communicating with the entire team to handle a project as a team. Responsible for quality check. Training team as per needs.• Writing – editing - rephrasing - rewriting articles / blogs, guest posts, press releases; content quality controlling; ensuring grammatically correct, accurate, quality communication materials are published according to internal editorial, design, branding guidelines etc.• Proofreading and editing articles. Assigning tasks and creating a specific content management strategy for the projects. • Creating fresh web content for new websites by collating multiple content sources from the web. Executing various international projects as a hired content writer. Creating authentic and informative SEO articles, blogs and web content on various topics, for national and international websites. Show less

• 

  Netscribes

  Nov 2015 - Jul 2022

  • Developing high-quality thought leadership B2B collaterals including blogs, case studies, infographic wireframes, brochures and flyers for key engineering, IT and Fin-Tech players across India and abroad.• Delivering strategic B2C content that is crisp, insightful, original and engaging on technology, finance and travel.• Developing news pieces and articles for a leading martech website. Reviewing and developing brochures, flyers, case studies, blogs, and success stories (thought leadership content) for three IT giants.• Creating TOCs, maintaining the right tonality in marketing collaterals, following the writing guidelines laid down by the clients, conducting both primary and secondary research, taking part in discussions with subject matter experts to gather inputs, and staying in constant communication with clients.• Revamping and enhancing research reports by re-articulating the content and putting across design ideas. Proofreading and editing technical blogs. Show less • Executing the marketing and content requirements of various B2B platforms to ensure optimal branding. Maintaining brand identity through websites and social media.• Supporting the marketing team with strategic marketing content ranging from promotional blogs and snippets to marketing infographics and research articles. Developing content, website and social media strategy. Liaising with the design team to create and conceptualize research creatives.• Updating the company website blog on a day-to-day basis. Research strategy and content edit for various in-house and client collaterals. Developing web content for internal brand websites and coordinating with the design team to facilitate the website design and development processes. Show less

  • Account Manager

    Apr 2021 - Jul 2022

  • Assistant Manager, Content Marketing

    Mar 2019 - Apr 2021

  • Senior Associate, Content Marketing

    Nov 2017 - Feb 2019

  • Associate, Marketing Communications

    Nov 2015 - Oct 2017
• 

  EY

  Jul 2022 - now

  Assistant Manager, Brand Marketing and Communications